GoPro Black Friday deals 2025: what to expect on Hero & 360 camreas

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GoPro runs Black Friday deals every year, making it the best time to grab an action camera at a fraction of the usual price. Whether you’re after the flagship Hero 13 Black or an older Hero 12 and 11, retailers will soon start to roll out massive discounts. We also expect bundle deals, accessory packs, and retailer exclusives to surface over the next couple of weeks as the holiday rush ramps up.

*deals will feature here as they start to go live*

When do Black Friday GoPro deals start?

Historically, GoPro Black Friday deals begin landing around mid-November, as major retailers try to beat the rush. In 2025, that pattern looks set to continue, with “early Black Friday” sales usually appearing on Amazon, Best Buy, and GoPro’s official store.

These early offers tend to focus on slightly older models or bundles, but the deepest discounts usually arrive between November 25 and December 2, covering Black Friday and Cyber Monday.

Is Black Friday the best time for a deal on a GoPro camera?

Typically, yes. Black Friday almost always brings the lowest GoPro prices of the year. Discounts often range from 15–30% off the latest Hero models, with even steeper reductions on previous generations or bundle kits.

That said, shoppers should be aware that some retailers inflate pre-sale prices to make their discounts look larger. If you’re not sure what a “real” saving looks like, use a price-tracking tool or stick with trusted deal sources. We’re expecting the Hero 13 Black to headline most offers, while the Hero 12 and 11 will also see price drops.

You’ll find GoPro Black Friday deals across a wide range of major retailers this year:

  • GoPro.com is expected to feature direct savings and exclusive bundles, including subscription offers.
  • Amazon, Best Buy, B&H Photo, and Walmart will compete on price, often matching one another throughout the weekend.
  • Target and Costco will likely feature bundle deals that include memory cards, mounts, or batteries at no extra cost.

While pricing tends to stay close across major outlets, the best value often comes from bundles, especially if you’re just getting started and need mounts or accessories.

Prices and savings subject to change. Click through to get the current deal prices.
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Why trust Imaging Resource for the best Black Friday deals?

At Imaging Resource, we live and breathe cameras, from action cams and drones to full-frame mirrorless systems. Our editors have years of experience separating genuine discounts from marketing noise, and we’re here to make sure you get the best value possible on your next GoPro.