Black Friday camera deals 2025

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Black Friday is the perfect time of year to save hundreds on high-ticket items. Some of the best cameras, lenses, drones, and other photography gear receive huge discounts in November, some of which we are already starting to see. Everything from mirrorless cameras and DSLRs to Polaroids, lenses, and accessories will see significant price reductions. All the major brands and retailers taking part will be featured here, and there isn’t long to wait.

Early Black Friday Camera Deals

Here are the early Black Friday deals we’ve seen on cameras. The Sony a7 IV is the longest-running model in Sonia’s lineup, and while there are newer Sony cameras with more advanced features, the a7 IV remains one of the best values in Sony cameras today. At $700 off, it’s a nearly irresistible camera for a photographer stepping up from a smartphone, APS-C, or other platforms.

Prices and savings subject to change. Click through to get the current deal prices.
Editor’s pick
SAVE 21% NOW!

Sony Alpha 7R V

Full-frame Mirrorless Interchangeable Lens Camera has a whole new level of camera intelligence from a new AI processing unit. It equips a Next-generation AF with

Editor’s pick
$700 Off!!

Sony a7 IV Black Friday

A 33-megapixel full-frame sensor and BIONZ XR processor deliver excellent image quality with fast autofocus and 10-bit 4K recording up to 60 fps. It offers

Save 21% NOW!

Rokinon AF 14mm f/2.8 FE Lens for Sony E

ULTRA-WIDE FIELD FOR SONY E MOUNT: Designed for full-frame Sony E-mount mirrorless cameras, this 14mm lens offers a 113.9° angle of view for capturing expansive

SAVE 26% NOW!

Sony a7 IV Body

33MP full-frame Exmor R back-illuminated CMOS sensor.Operating temperature : 0 to 40 °C (32 to 104 °F), Rated input : 100 – 240 V ,

When do Black Friday camera deals start?

Black Friday is officially on the 28th of November this year; however, as we all know, some retailers tend to jump the gun. We expect some Black Friday “doorbusters” as early as the 14th of November; however, there are already plenty of early deals going live now.

Black Friday is technically just a 24-hour event, but thanks to online shopping, the deals tend to start way before and continue throughout the weekend. For anyone who misses all the deals, the sale period wraps up with Cyber Monday on December 1, bringing even more tech discounts on the remaining camera stock.

Is Black Friday the best time to invest in a new camera?

Black Friday is traditionally one of the best times to buy a new camera, thanks to the significant discounts offered by major retailers. For many models, prices reach their lowest levels of the year, especially for popular brands like Canon, Sony, Leica, Fujifilm, and Nikon. However, it’s essential to approach Black Friday deals with a bit of caution. Occasionally, prices are subtly raised in the weeks leading up to Black Friday, only to be “discounted” again during the sale. This tactic makes a deal appear more substantial than it may actually be.

A good strategy is to track the price history for the specific camera you want. Using price-tracking tools or reviewing past sales patterns can help ensure the deals are genuine. Additionally, some of the best offers may appear as flash or limited-time deals on Black Friday, providing significant savings if you’re quick to buy.

Some retailers often keep a close eye on each other’s prices: when one lowers the price, others quickly follow or even refund you the difference to stay competitive. So, if you find a great deal, compare prices across other retailers to make sure you’re getting the best overall value.

Camera brands and retailers to look out for on Black Friday

When it comes to Black Friday, certain camera brands and retailers consistently offer standout deals for shoppers. Major brands like Canon, Nikon, Sony, and Fujifilm often roll out discounts on popular models, including DSLR, mirrorless, and compact cameras. Canon and Nikon frequently discount both cameras and lenses, making it a great time to build or upgrade a kit. Sony often includes savings on its acclaimed Alpha series, while Fujifilm enthusiasts can expect deals on X-series cameras and lenses.

Among retailers, Amazon and Best Buy are prime destinations for Black Friday camera sales, often competing with each other to offer the lowest prices on top models. Adorama and B&H Photo, known for their expertise in photography gear, also offer significant discounts. These retailers tend to bundle items, such as lenses, memory cards, and camera bags, with camera purchases, giving added value. Walmart and Target may offer competitive deals, especially on beginner-friendly models.

To maximize savings, compare deals across multiple stores and consider shipping and return policies. Early-bird deals may go live in the days before Black Friday, so keep an eye out to snag top products before they sell out. With careful planning, you can score excellent camera gear at the year’s lowest prices.

Why you can trust Imaging Resource this Black Friday

At Imaging Resource, we bring years of experience to help you navigate Black Friday’s best camera deals with confidence. Our team monitors camera prices and sales year-round, so we know what a true discount looks like when Black Friday arrives.

Our recommendations are grounded in hands-on expertise. The majority of selections are based on extensive testing and thorough reviews of the latest gear from leading brands. We understand what makes a camera a great choice, whether you’re a beginner or a professional, so you can trust that our Black Friday picks are worth your investment. Check out our vast amount of camera reviews for a more in-depth look at your deal of choice.