Black Friday lens deals 2025: What to expect on lenses during sale season
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When do Black Friday lens deals start?Black Friday lens deals are the perfect opportunity to expand your kit or finally upgrade that trusty prime you’ve been holding onto. Whether you’re after a fast portrait lens, a versatile zoom, or a lightweight travel option, this is the best time of year to buy.
We’re already seeing early discounts across Canon RF and EF lenses, Nikon Z-mount glass, Sony E-mount G Master optics, and third-party options from Sigma, Tamron, and Samyang. Retailers will soon start to roll out bundle offers, cashback deals, and flash sales ahead of the big day.
Canon Mount Adapter EF
EOS R, Compatible with EOS RP, EOS R, EOS R6, EOS R5
Canon EF-S 10-22mm f/3.5-4.5 USM SLR Lens
For EOS Digital SLRs
Tamron 50-400mm F/4.5-6.3 Di IIIVXD Lens for Nikon Z
SUPERIOR IMAGE QUALITY – Experience exceptional clarity and detail across the entire 50-400mm zoom range, thanks to Tamron's advanced optical design and specialized lens… elements that minimize aberrations. VERSATILE FOCAL LENGTH – Seamlessly transition from standard to super-telephoto perspectives with the broad 50-400mm range, perfect for diverse subjects from portraits to wildlife, offering unparalleled flexibility. FAST, PRECISE AUTOFOCUS – Capture fleeting moments with confidence using Tamron's VXD (Voice-coil eXtreme-torque Drive) linear motor, ensuring quick, accurate, and quiet autofocus performance for stills and video. STEADY SHOTS GUARANTEED – Benefit from built-in Vibration Compensation (VC) that minimizes camera shake, allowing for sharper images when shooting handheld or in low-light conditions, enhancing stability. COMPACT AND LIGHTWEIGHT DESIGN – Enjoy comfortable handling and portability with the lens's surprisingly compact and lightweight build, making it ideal for travel and extended shooting sessions without fatigue.
Nikon NIKKOR Z 28-400mm f/4-8 VR
Experience superb zoom range that covers everything from portraiture to event photography with the all-in-one NIKKOR Z 28-400mm f/4-8 VR Lens from Nikon. Quick and… accurate autofocus is provided by the lens's STM stepping motor. When paired with a compatible camera, Synchro VR can be activated to allow up to 5.5 stops of image stabilization. Weighing approximately 1.6 lb, this lens is easy to carry and perfectly viable to shoot handheld with. The lens's compact build coupled with its expansive zoom range makes it an excellent choice to go anywhere with and confidently capture a variety of subject matter including sports, travel, wildlife photography, and more.
Canon RF15-35mm F2.8 L is USM Lens
Standard Zoom Lens, Compatible with EOS R Series Mirrorless Cameras, Black
Canon RF16mm F2.8 STM Lens
Ultra Wide-Angle, Fixed Focal Length Prime Lens, Compatible with EOS R Series Mirrorless Cameras, Black
Canon RF35mm F1.8 is Macro STM Lens
When do Black Friday lens deals start?
Camera and Lens deals typically begin surfacing in mid-November, as major photo retailers look to get ahead of the competition. Expect to see “early Black Friday” discounts from Amazon, B&H Photo, Adorama, and WEX Photo Video well before November 28, with the strongest price drops hitting during the long weekend and extending through Cyber Monday (December 1).
Is Black Friday the best time to buy a new lens?
Yes, Black Friday offers the deepest lens discounts of the year. You can expect anywhere from 10–30% off current models. For seasoned photographers and beginners alike, that can mean hundreds of dollars saved on pro-grade optics.
Popular all-rounders like the Canon RF 24–70mm f/2.8L, Sony 70–200mm f/2.8 GM II, or Nikon Z 85mm f/1.8 S regularly feature in these sales, as do compact primes and travel zooms. Third-party brands such as Sigma and Tamron often push aggressive promotions too — sometimes offering comparable image quality for significantly less.
You’ll find lens discounts across a range of major outlets this season, including:
- B&H Photo
- Adorama
- Amazon
- WEX Photo Video (UK)
Why you can trust Imaging Resource this Black Friday
At Imaging Resource, lenses are our bread and butter. We’ve tested, reviewed, and compared hundreds of them, from entry-level primes to high-end professional zooms, and we know what real-world performance and value look like.
Our team will be tracking verified discounts throughout the Black Friday and Cyber Monday period to make sure the offers we feature are genuinely worth your time and money. Bookmark this page, check back often, and make sure your next lens upgrade is the right one at the right price.