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Panasonic Lumix G 25mm f/1.7 Lens

Micro Four Thirds a versatile MFT 25 millimeter lens with a natural viewing angle Suitable for a wide variety of occasions (35 millimeter camera equivalent:… Read more

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Panasonic 25mm f/1.7 ASPH is a conventional “50mm-like” Micro Four Thirds prime lens. It delivers razor-sharp images with creamy bokeh, lightning-fast AF, and zero distortion. For street photographers, travel shooters, and Micro Four Thirds enthusiasts who love pro-grade optics without the bulk or premium price stage, this is a great lens to get your hands on.

Why the Panasonic Lumix G 25mm f/1.7 Stands Out

Panasonic 25mm f/1.7 ASPH LUMIX G

Bottom Line

Compact, fast, and made for everyday creativity.

Perfect for Micro Four Thirds photographers who want a bright, affordable prime for portraits, travel, and hybrid shooting.

Reasons to Buy

• Bright f/1.7 aperture for shallow depth and low-light shooting
• Lightweight and compact for everyday carry
• Excellent value for its optical sharpness

Reasons to Avoid

• Plastic build (light but not weather-sealed)
• No optical stabilization

Specifications

• Focal Length: 25mm (50mm full-frame equivalent)
• Aperture: f/1.7
• Mount: Micro Four Thirds
• Weight: 125g

• Angle of View: 47°

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In our Panasonic 25mm f/1.7 ASPH LUMIX G review, we talked about how it delivers tack-sharp images right from f/1.7, near-zero distortion, and negligible vignetting by f/2.8. It also has a lightweight 125g build that includes a reversible hood.

This 25mm lens (a 50mm full-frame equivalent) is compatible with all Micro Four Third mount bodies and a natural fit for everyday shooting like portraits or street photography. Its autofocus is quick and silent, which also makes it well-suited for video shooters. For more options like this, you can also explore our Lens Deals for Black Friday 2025.

Who Is This Deal For and Is It a Good Time to Buy?

If you shoot with a Micro Four Thirds camera and need a fast prime without spending big, this is a deal worth jumping on. It’s particularly useful for travel, street, and portrait photographers upgrading from kit lenses or content creators who want a high-quality but affordable prime.

At $247.99, this is one of the lowest prices in months, which is confirmed by CamelCamelCamel. With early Black Friday sales ramping up, stock could be empty fast. If you’ve been meaning to add a sharp, everyday prime to your kit, this is an ideal time to grab it.

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Panasonic Lumix G 25mm f/1.7 Lens

Micro Four Thirds a versatile MFT 25 millimeter lens with a natural viewing angle Suitable for a wide variety of occasions (35 millimeter camera equivalent:… Read more

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The post Get 17% Off the Panasonic Lumix G 25mm f/1.7 Lens at Amazon appeared first on Imaging Resource.

This has led Panasonic to a more video-focused approach than the other companies, even lacking some of the still photo features that were taken for granted in other brands. But that has changed, and Panasonic now makes camears that are as good for photographers as videographer, but still they’re mostly designed for video.

The original Panasonic mirrorless cameras were in the Micro Four Thirds format, and many of them still use this smaller sensor. With the launch of the L-Mount Alliance, a lens standard adopted by several companies and which Panasonic helped create, Panasonic is going all-in on full-frame cameras.

Panasonic’s cameras feature unlimited recording, advanced video codecs, and professional video features that make their cameras perfect for video-first creators. I’ve been using a Panasonic S1 II as my YouTube studio camera, so if you’ve ever watched one of our videos, it was probably shot on Panasonic.

Our Picks at a Glance

Key Takeaways

Panasonic’s mirrorless cameras are built around strong video capabilities and reliable handling. The Lumix G100 II is aimed at vloggers who want Micro Four Thirds portability with good audio and stabilization. The Lumix S5 II strikes a balance between professional video and full-frame still performance, adding phase-detect autofocus to the series for the first time. The Lumix S5 IIx expands those capabilities with more advanced codecs and streaming options for creators who need a compact production camera. The Lumix GH6 remains a favorite among video shooters for its internal ProRes recording and flexible Micro Four Thirds lens options, while the Lumix S1H continues to serve as the most robust hybrid video camera in Panasonic’s lineup. Together, they form a system that covers everything from travel vlogging to commercial film production.

Panasonic Lumix S1 II

What We Think

The Panasonic Lumix S1 II is a full-frame mirrorless camera built around a 24.2-megapixel CMOS sensor and the latest Phase Hybrid autofocus system. It records 6K video up to 30 fps and 4K up to 120 fps, supports 5-axis in-body image stabilization rated up to 8 stops, and features a new Real Time LUT function for applying looks directly in-camera. The magnesium alloy body includes dual SD card slots, a 5.76-million-dot EVF, and an articulating 3.2-inch touchscreen.

Reasons to Buy

Dual card slots allow flexible workflows

5-axis IBIS makes handheld shooting practical

Phase-detect AF finally resolves past focus issues

Full-size HDMI and USB-C with power delivery

6K and high-frame-rate 4K options for hybrid use

Reasons to Avoid

Larger and heavier than the S5 series

No CFexpress option for faster data rates

Battery life shorter than DSLR standards

Menus and customization can overwhelm new users

Specifications

• Sensor: 24.1 MP partially‑stacked full‑frame CMOS
• Processor: Latest Panasonic S‑series engine
• Autofocus: Phase Hybrid Autofocus with 779 focus points
• Video: Open Gate 5.1K/60p, 4K up to 120p in some modes; internal ProRes RAW in supported modes
• Stabilization: 5-Axis IBIS up to 8 stops
• Storage: Dual SD UHS-II slots
• Screen: 3.2-inch articulating touchscreen
• Viewfinder: 5.76 M-dot OLED
• Weight: Approximately 740 grams (1.63 pounds

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This is currently my A-camera in the studio because it offers incredible image quality and best-in-class color rendition. It takes some time to dial in for studio setups, but once you have it set up, it produces amazing videos. The Dynamic Range Boost feature is extremely helpful for challenging lighting situations.

Panasonic’s flagship full-frame camera represents the pinnacle of its video-focused technology. It has excellent build quality and extensive video support, making it perfect for studio and location video work alike.

Panasonic S9

What We Think

The Lumix S9 is a compact full-frame mirrorless camera using the same 24.2-megapixel sensor as the S5 II but in a smaller, lighter body. It records 6K 30p and 4K 60p 10-bit video and includes Panasonic’s Real Time LUT feature for quick color grading in-camera. The S9 omits a viewfinder to keep the body slim and relies on a tilting rear touchscreen for composition. It shares the L-Mount system, making it compatible with Panasonic, Leica, and Sigma lenses.

Reasons to Buy

• Ultra-compact design makes it the most portable full-frame camera available while maintaining professional video recording capabilities.
• Professional video features, including advanced codecs and color profiles, provide serious production capability in a remarkably small package.
• Phase-detection autofocus is much better than Panasonic’s previous contrast-detect models and provides reliable tracking performance.

Reasons to Avoid

• No electronic viewfinder limits usability in bright outdoor conditions and traditional photography applications.
• Single SD card slot provides no backup option, which may concern content creators shooting important sessions or commercial work.
• Limited physical controls due to compact design may frustrate users who prefer buttons over touchscreen interfaces.

Specifications

• Sensor: 24.2MP Full-Frame CMOS
• Processor: Venus Engine
• Video Resolution: 6K 30p, 4K 60p
• Continuous Shooting: 30 fps (electronic)

• Stabilization: 5-axis IBIS
• LCD: 3″ 1.84m-Dot vari-angle touchscreen
• Connectivity: Wi-Fi 6E, Bluetooth 5.0
• Battery Life: Approx. 470 shots (CIPA)

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This camera is the best choice in Panasonic’s lineup for users who want full-frame image quality in the most compact package possible. The lack of an electronic viewfinder is a significant trade-off. Still, for content creators who primarily use the rear LCD, it offers professional video features in a portable design that’s perfect for travel and mobile production.

Panasonic’s ultra-compact full-frame camera prioritizes portability but still has all the video resolutions and formats you could need, despite the small size.

Panasonic GH7

What We Think

The Lumix GH7 is a Micro Four Thirds camera designed for professional video production. It uses a 25.2-megapixel BSI CMOS sensor with Phase Hybrid AF, internal ProRes recording, and support for Apple ProRes RAW. The GH7 also introduces 32-bit float audio recording with the XLR adapter, 5-axis stabilization, and unlimited recording in 4K or 5.7K. It continues the GH series’ reputation for video-first functionality while improving autofocus and workflow speed.

Reasons to Buy

• Internal ProRes and ProRes RAW simplify post-production
• Phase-detect AF eliminates focus hunting from older GH bodies
• 32-bit float audio integration expands professional use
• Excellent thermal management for unlimited recording

Reasons to Avoid

• Smaller MFT sensor limits low-light performance
• Larger body than most MFT cameras
• High bitrate formats require expensive storage cards

Specifications

• Sensor: 25.2MP Micro Four Thirds Live MOS
• Processor: Venus‑variant engine
• Autofocus: 79 Points, Phase Hybrid Autofocus
• Video: 5.7K up to 60p; 4K 60p 4:2:2 10‑bit unlimited, ProRes RAW options

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This camera finally brought phase-detection autofocus to Panasonic’s popular GH series, and it’s a game-changer for video creators who previously had to rely on manual focus. In my studio tests, the ProRes recording capability gives the footage post-processing adjustment capabilities, so it’s great for studio work but also for weddings and other shoots with quickly changing lighting.

Panasonic’s flagship Micro Four Thirds camera delivers professional video features in the most compact form factor available, but with the tradeoff that the smaller sensor has worse low-light performance than APS-C or full-frame cameras.

Panasonic Lumix S5 II

What We Think

The Lumix S5 II is a full-frame hybrid camera combining 24.2-megapixel resolution with advanced Phase Hybrid autofocus and 6.5-stop image stabilization. It supports 6K 30p and 4K 60p 10-bit recording, with unlimited record times in most modes. The camera includes a built-in fan for thermal control, dual SD card slots, and an articulating touchscreen. It’s part of the L-Mount system and offers a strong balance of features for both stills and video work.

Reasons to Buy

• Fast and reliable phase-detect autofocus
• Excellent 6K 30p and 10-bit video options
•  IBIS for handheld shooting better than many compeitor cameras

Reasons to Avoid

• Shorter battery life for long video sessions
• Menus can be complex for beginners
• Lacks built-in cooling for extended 6K recording

Specifications

• Sensor: 24.2 MP full‑frame CMOS
• Processor: Panasonic video engine variant
• Autofocus : 779-Point Phase-Detection AF System
• Video: 6K up to 30p, 4K up to 120p depending on mode; 10‑bit recording internal

• Stabilization: 5-axis in-body image stabilization (up to 6.5 stops)
• Lens Mount: L-Mount

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This is my top recommendation for content creators who need unlimited recording and professional video features without breaking the bank. This was my studio camera before the S1 II was released. Having used it extensively for video production, I’ve never had it overheat. The new phase-detection autofocus finally brings Panasonic up to competitive levels for shooting.

Recording up to 6K/30 is on par with cinema cameras that cost much more than this camera. With a viewfinder and a hybrid-style body, it’s a great choice for both photo and video work.

The menu system can be confusing because there are so many features and options. I’ve had to Google how to set up the features several times.

Panasonic S5 IIX

Bottom Line

---

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The S5 IIX takes everything I liked about the S5 II and squeezes in even more video technology, if that’s possible. It’s essentially the same camera at its core—the same sensor, autofocus system, and stabilization—but it unlocks more advanced recording formats, like All-Intra and ProRes, and adds direct-to-SSD recording over USB-C. It also supports wired and wireless IP streaming, which makes it easier to use in YouTube and other social media studios. There’s no photography advantage over the S5 II, and if you don’t need the expanded codecs or connectivity, the standard model makes more sense. But if your workflow leans heavily toward video and you want fewer external recorders and adapters, the S5 IIX is the smarter long-term choice.

Panasonic G97

What We Think

The Lumix G97 is a Micro Four Thirds camera using a 25.2-megapixel sensor with Phase Hybrid autofocus and strong video capabilities. It records up to 5.8K 60p and 4K 120p, supports 10-bit recording, and includes 5-axis Dual I.S. 2 stabilization for up to 8 stops of correction. It features an articulating screen, dual card slots, and weather-sealed construction. This model continues Panasonic’s push for hybrid performance within the MFT format.

Reasons to Buy

• Excellent value that provides access to Panasonic’s video-focused features and extensive Micro Four Thirds lens ecosystem at budget-friendly pricing.
• Free-angle LCD screen allows for feedback during selfie-style shooting and content creation applications.
• Compact Micro Four Thirds design makes it highly portable for travel and documentary work where size constraints matter.

Reasons to Avoid

• Contrast-based autofocus system is slower than phase-detection alternatives and may struggle with fast-moving subjects and low-light conditions.
• Single SD card slot offers no backup option, which may concern photographers shooting important events or extended sessions.
• Limited weather sealing compared to higher-end models makes it more vulnerable to environmental challenges.

Specifications

• Sensor: 20.3MP Micro Four Thirds Live MOS
• Processor: Venus Engine
• Video Resolution: 4K 30p unlimited
• Continuous Shooting: 9 fps

• Stabilization: 5-stop 5-axis Dual IS 2
• Viewfinder: 2.36m-Dot OLED EVF
• LCD: 3″ 1.84m-Dot free-angle touchscreen
• Connectivity: Wi-Fi, Bluetooth

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This is a great entry-level point to Panasonic’s video-first camera systems. It’s based on the Micro Four Thirds sensor, which allows it to be compact without losing much performance. In our testing, it delivers reliable performance for both stills and video, though it is mostly video-centric. The compact lens ecosystem makes it a perfect choice for travel and documentary work where portability matters most.

Built around a 20.3MP sensor with comprehensive automatic modes, the G97 delivers excellent image quality for a Micro Four Thirds camera. Low light performance isn’t an issue in studios, so it’s a perfect entry-level YouTube or Twitch camera.

Comparison Chart

Frequently Asked Questions (FAQs)

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Panasonic LUMIX G85

12-60mm Power O.I.S. Lens, 4K Digital Camera, 16 Megapixel Mirrorless Camera, 5 Axis In-Body Dual Image Stabilization, 3-Inch Tilt and Touch LCD, DMC-G85MK (Black)

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The Panasonic LUMIX G85 comes with built-in 5-axis image stabilization, a weather-sealed magnesium alloy body, and 4K recording. Its compact design makes it ideal for travel or everyday use, and paired with the 12–60mm Power O.I.S. lens, it covers everything from landscapes and wedding shoots to YouTube content creation. If you’re exploring Camera Deals for Black Friday 2025, this is one of the most versatile mirrorless kits you’ll find for under $650.

Why the Panasonic LUMIX G85 Stands Out

Panasonic G85

Bottom Line

Ideal for beginners, travelers, and hybrid shooters who want a reliable, all-in-one camera and lens combo.

What We Think

Panasonic’s Lumix G85 is a practical hybrid camera with real enthusiast features at a budget price. Its 16-megapixel sensor, combined with 5-axis in-body stabilization and weather sealing, which is great for producing sharp handheld shots and steady 4K footage in challenging conditions.

The G85’s contrast-detect autofocus isn’t as fast as newer systems, but for stills and slower-paced video it performs dependably. Its balance of ergonomics, ruggedness, and image quality make it a solid choice for photographers who want an affordable all-purpose camera that can handle both photo and video work without fuss.

Reasons to Buy

• 5-axis IBIS for stable handheld shooting
• Weather-resistant construction
• Dual control dials and solid grip
• Excellent 4K video performance

Reasons to Avoid

• Contrast-detect AF not ideal for action
• Single card slot
• Smaller MFT sensor

Specifications

• Sensor: 16MP Micro Four Thirds Live MOS
• Processor: Venus Engine
• Video Resolution: 4K 30p, Full HD 60p
• Continuous Shooting: 9 fps

• Stabilization: 5-axis Dual I.S. 2 (up to 5 stops)
• Autofocus: 49-point contrast-detection
• Viewfinder: 2.36m-Dot OLED EVF

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In our Panasonic G85 review, we found it to be one of the best-balanced cameras in Panasonic’s lineup for its size and price. It combines strong image quality, in-body stabilization, and a surprisingly rugged build for a mid-range model. The G85 also punches above its weight in video performance, offering 4k recording and focus peaking for manual shooters.

At $647.99, you’re getting a full kit that includes the versatile 12–60mm Power O.I.S. lens, making it an ideal entry point for anyone stepping up from a smartphone or compact camera.

Who Is This Deal For and Is It a Good Time to Buy?

This deal is ideal for beginners moving up to interchangeable-lens cameras or creators who want a portable second body for travel. The included 12–60mm lens covers everything from wide landscapes to portraits, so you can start shooting right out of the box.

The G85 kit is currently at one of its lowest prices on Amazon, making now a smart time to grab it before Black Friday hits full swing. Panasonic’s mid-range cameras rarely drop this low, so if you’ve been waiting to upgrade your travel setup or vlogging gear, it’s a great time to act.

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Panasonic LUMIX G85

12-60mm Power O.I.S. Lens, 4K Digital Camera, 16 Megapixel Mirrorless Camera, 5 Axis In-Body Dual Image Stabilization, 3-Inch Tilt and Touch LCD, DMC-G85MK (Black)

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Panasonic LUMIX S5II

24.2MP Full Frame with Phase Hybrid AF, New Active I.S. Technology, Unlimited 4:2:2 10-bit Recording – DC-S5M2BODY Black

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The LUMIX S5II is one of Panasonic’s most balanced cameras for both stills and video without the premium price tag. It combines a compact, weather-sealed body with a new 24.2MP full-frame sensor, phase-detect autofocus, and powerful 6.5-stop image stabilization, a mix that makes it a great option for many types of photography and videography needs. If you need a camera for any specific photo or video work, check our our Camera Deals for Black Friday 2025.

Why the Panasonic LUMIX S5II Stands Out

Panasonic Lumix S5 II

Bottom Line

Ideal for hybrid creators and professionals who need uncompromising video and still performance in one system.

What We Think

The Lumix S5 II is a full-frame hybrid camera combining 24.2-megapixel resolution with advanced Phase Hybrid autofocus and 6.5-stop image stabilization. It supports 6K 30p and 4K 60p 10-bit recording, with unlimited record times in most modes. The camera includes a built-in fan for thermal control, dual SD card slots, and an articulating touchscreen. It’s part of the L-Mount system and offers a strong balance of features for both stills and video work.

Reasons to Buy

• Fast and reliable phase-detect autofocus
• Excellent 6K 30p and 10-bit video options
•  IBIS for handheld shooting better than many compeitor cameras

Reasons to Avoid

• Shorter battery life for long video sessions
• Menus can be complex for beginners
• Lacks built-in cooling for extended 6K recording

Specifications

• Sensor: 24.2 MP full‑frame CMOS
• Processor: Panasonic video engine variant
• Autofocus : 779-Point Phase-Detection AF System
• Video: 6K up to 30p, 4K up to 120p depending on mode; 10‑bit recording internal

• Stabilization: 5-axis in-body image stabilization (up to 6.5 stops)
• Lens Mount: L-Mount

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In our Panasonic S5II review, we found it to be one of the most complete cameras Panasonic has ever released—delivering near-flagship quality in a compact, weather-sealed body. It’s the first Lumix camera to feature phase-detect AF, a long-awaited upgrade that makes autofocus faster and more reliable, especially for tracking moving subjects in both photo and video modes.

The Dual Native ISO sensor produces clean results even in low light, while 10-bit 6K video recording and unlimited recording times make it a serious hybrid tool for content creators. Combined with dual card slots, and robust stabilization, the S5II gives you professional flexibility without needing a cinema rig.

Who Is This Deal For and Is It a Good Time to Buy?

If you’re upgrading from an older Panasonic or Sony APS-C body, the S5II is a huge leap in image and video quality. It’s built for hybrid shooters who want one camera to do it all—photo, video, and even livestreaming.

And if you’re waiting for a better deal, don’t. CamelCamelCamel confirms this is the lowest price this camera has ever hit on Amazon, which makes it an excellent time to buy before the Black Friday rush begins.

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Panasonic LUMIX S5II

24.2MP Full Frame with Phase Hybrid AF, New Active I.S. Technology, Unlimited 4:2:2 10-bit Recording – DC-S5M2BODY Black

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Panasonic LUMIX G7 4K Digital Camera, with LUMIX G VARIO 14-42mm Mega O.I.S. Lens

Professional photo and video: Performance: 16 megapixel micro four thirds sensor with no low pass filter to confidently capture sharp images with a high dynamic… Read more

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If you are looking to buy your first mirrorless camera or buy a secondary camera body, you just cannot miss this deal. The Panasonic LUMIX G7 with Lumix Vario 14-42mm is currently priced at only $647.99 on Amazon. The original price of the camera was $799.99. Therefore, it’s a good opportunity to get a capable mirrorless camera at a 19% discount.

Why We Like It

The Panasonic LUMIX G7 might be a slightly old camera, but it still offers features that should satisfy the needs of many content creators. It won’t be an overstatement to say that the Panasonic LUMIX G7 is a hybrid camera. The most striking feature of the camera is its capability to record 4K UHD Video at 30/24 fps. It also has a built-in stereo microphone, which can be a handy feature for casual audio recording.

Besides being a good video camera, the Panasonic LUMIX G7 can be an ideal camera for photography. It can produce 16 Megapixel images, which is enough to get decent prints. The camera’s focusing system performs acceptably in good lighting, and its articulating touchscreen is a pleasure to use.

key Features

Panasonic LUMIX G7

Bottom Line

At the price range, the Fast and accurate autofocus is still an excellent option, especially for beginners and amateur photographers and content-makers.

Reasons to Buy

• 4K video capability in a compact, affordable mirrorless body
• Comes with a versatile 14-42mm kit lens
• Built-in WiFi + articulating touchscreen
• Decent autofocusing ability
• Solid Budget option at this price range

Reasons to Avoid

• It is an older camera
• Slower AF
• Might struggle in low-light due to MFT sensor and older AF

Specifications

• Sensor: 16MP Live MOS Micro Four Thirds Sensor
• Video: 4K UHD Video Recording at 30/24 fps
• Focusing System: Depth From Defocus (DFD) Autofocus System
• Screen: 3.0″ Fully Articulating Touchscreen and 2.36M-dot OLED EVF

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Who Is The Deal For

Modern mirrorless cameras have features that may be overkill for many beginners, amateur photographers, and content creators. Many professional artists also prefer minimalism as an artistic approach. The Panasonic LUMIX G7 will attract all such people. The camera might not offer a flashing autofocus or a gigantic resolution, but it has all the features needed to create appealing imagery.

The Panasonic LUMIX G7 will also serve as an everyday camera body you can carry wherever you go. What makes the deal even sweeter is the inclusion of the Lumix Vario14-42mm OIS lens. So, you won’t have to purchase a lens separately. If you are on a limited budget and want full value for your money, buy the Panasonic LUMIX G7 before the deal runs out.

See Other Friday Deals on our Camera Deals for Black Friday 2025

Camera buyers have different needs, preferences, and budgets. That is why we have a dedicated page that lists exclusive savings across a range of top camera brands. Visit our PAGE here to get a peek at other offers before you make an informed decision.

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But the S9 isn’t just about looks. Panasonic added a dedicated REAL TIME LUT button, which makes applying your own color profiles as easy as tapping a shutter. Paired with the updated LUMIX Lab app, you can now build your own looks (LUTs) right from your phone and apply them in-camera. No laptop, no post-production grind — just shoot, share, and move on. That’s the kind of workflow that makes sense for creators who want to keep their gear simple but maintain sharp output.

The Titanium Gold S9 will be available exclusively at shop.panasonic.com bundled with a matching S 18–40mm lens for $1,899.99. Until December 27, 2025, Panasonic’s also throwing in a $300 rebate, a free S 26mm lens, and a SanDisk Creator SD card. Not bad for a compact full-frame setup that can shoot like a pro rig.

Find all the other S9 colors on Amazon

• S9 Black for $1197.99
• S9 Blue for $1497.99
• S9 Green for $1497.99
• S9 Mint Green for $1497.99
• S9 Pink for $1797.99
• S9 Red for $1497.99

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LUMIX Apps Get Smarter

Panasonic is updating the LUMIX Lab and LUMIX Flow apps, introducing useful changes that simplify editing and shooting.

The standout is something called Magic LUT in LUMIX Lab 2.0. It’s an AI-powered feature that lets you upload an image and a color profile that matches the tones and mood is instantly generated. You can tweak it, save it, and shoot with it directly. It even works with photos and video files from other brands, which is a significant advantage if you’re mixing cameras or just want a consistent look across your content.

LUMIX Flow (now version 1.3) also gets a solid upgrade. It now works with the S5II, S5IIX, and GH7, adds support for up to four devices, and includes a vertical UI for monitors. There’s even a LUT view assist, so you can see your color look in real-time, plus improved focus and framing tools. It’s clear Panasonic is thinking about hybrid shooters — those of us who bounce between stills, reels, and long-form video — and making the handoff between camera and app a lot smoother.

Firmware updates are also landing across several bodies, improving startup time, DJI gimbal connectivity, and adding control ring customization on lenses. Nothing headline-grabbing, but the kind of quality-of-life updates that make the cameras more intuitive.

The Adventure Kit: Built for Real-World Shooters

This one’s smart — Panasonic’s bundling its higher-end full-frame bodies (S1II, S1RII, S5II, and S5IIX) with the excellent S 24–60mm F2.8 lens and calling it the Adventure Kit. It’s aimed at creators who travel, shoot in unpredictable weather, or just need a dependable all-around setup that can handle both landscapes and portraits.

Each kit includes a SanDisk Extreme PRO Portable SSD, and prices range from $2,799.99 for the S5II to $4,099.99 for the S1RII, with deliveries set for mid-November.

My Take

I like that Panasonic’s leaning into simplicity again — real-time LUTs, faster startup, and apps that actually add value instead of complexity. The S9, especially in that Titanium Gold finish, looks like the kind of camera that could slip into a travel bag or sit on a desk ready to shoot. And the Magic LUT feature? That could quietly become the most useful color tool for anyone creating on the fly.

For more info, check out na.panasonic.com/us or follow @lumixusa on social. Also see my review of the S1 II. I would love to update that with an adventure kit.

The post The LUMIX S9 Gets a Titanium Glow — and a Big Ecosystem Update appeared first on Imaging Resource.

The GH7 is great for both photo and video shooters, building on the success of the GH6 with a 25.2MP BSI CMOS sensor, internal ProRes RAW recording, and improved Phase Hybrid autofocus. So whether you’re shooting in-studio or on the move, the GH7 delivers high-end results without the bulk of a full-frame system.

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Editor’s pick

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Panasonic LUMIX GH7

The Iconic Pro Camera, with Up-to-the-Minute Improvements: now newly equipped with Apple ProRes RAW* internal recording and a World’s first 32-bit float recording**. Experience dramatic… Read more

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Why Panasonic LUMIX GH7 Stands Out

Simply put, the GH7 is one of Panasonic’s best hybrid cameras. Featuring internal 5.7K ProRes 422 HQ and RAW recording, it lets filmmakers capture top-notch footage directly to CFexpress Type B cards without external recorders. For photographers, the 25.2MP sensor and Phase Detection AF deliver amazing, fast results, which is a welcome upgrade over the GH6’s contrast-based AF system.

It also supports Apple’s ProRes RAW via HDMI, unlimited recording in supported video modes (thermal and environmental limits may apply), and Active I.S. (Image Stabilization) for smooth handheld video. Combine that with Panasonic’s signature rugged body design and advanced color science, and the GH7 is ready for demanding professional workflows.

Key features include:

• 25.2MP BSI CMOS Sensor with Phase Hybrid AF for faster, more reliable focusing
• Internal ProRes RAW and 5.7K 60p recording with full V-Log/V-Gamut support
• CFexpress Type B and SD dual card slots for flexible workflow options
• Active I.S. and Dual I.S. 2 for powerful handheld stabilization
• Weather-sealed magnesium alloy body for field durability

Who Is This Deal For and Is It a Good Time to Buy?

The LUMIX GH7 is built for filmmakers, hybrid creators, and professionals who want uncompromising performance in a travel-ready body. It’s also perfect for content creators looking to upgrade their workflow with internal RAW recording and superior autofocus.

According to CamelCamelCamel, this is not only the best price right now but also one of the lowest recorded since launch, making it the best time to pick up Panasonic’s latest G-series flagship. But given how soon Amazon Prime Big Deal Days will end, it’s a deal worth jumping on right now.

Buy now at Amazon: Panasonic LUMIX GH7 – Was $2,199.99, Now $1,797.99

The post Panasonic LUMIX GH7 Hits Lowest Price Yet for Amazon Prime Big Deal Days 2025 appeared first on Imaging Resource.

The LUMIX G9II is Panasonic’s most advanced Micro Four Thirds camera yet, featuring a 25.2MP sensor, Phase Detection Autofocus, incredible in-body stabilization, and pro-level 4K video tools. Whether you shoot wildlife, sports, or cinematic content, this is one of the most capable hybrid cameras you can get under $1,500 right now.

Prices and savings subject to change. Click through to get the current deal prices.

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Panasonic LUMIX G9II

Flagship Micro Four Third Camera, 25.2MP Sensor with Phase Hybrid AF, Powerful Image Stabilization, High-Speed Perfomance and Mobility, Flagship Model of G Series

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• Deal @ Amazon

Why We Love the Panasonic LUMIX G9II

The LUMIX G9II marks a major leap for the G series – it’s the first to include Phase Detection AF, delivering fast, reliable subject tracking for moving subjects. Combine that with 60 fps burst shooting (AF-C) and blackout-free viewing, and you’ve got a serious tool for action photographers.

It’s also one of the most stabilized cameras in its class. The G9II’s 8-stop in-body IS and 7.5-stop Dual I.S. 2 make handheld telephoto shots or low-light scenes remarkably steady.

For video shooters, the specs are just as impressive: C4K/4K 10-bit 120p/100p recording, V-Log, Real-Time LUTs, and external SSD recording via USB. This makes the G9II a flexible choice for creators who need both professional-grade stills and cinematic video capabilities.

Key features include:

• 25.2MP Live MOS Sensor with new image engine for sharper detail and faster readout
• Phase Detection AF (779 points) – the first ever in the LUMIX G series
• 60 fps continuous burst with AF-C and blackout-free shooting
• 8.0-stop In-Body IS and 7.5-stop Dual I.S. 2 for incredible handheld stability
• C4K/4K 10-bit 120p/100p video with Real-Time LUT and V-Log support

Who Is This Deal For and Is It a Good Time to Buy?

The LUMIX G9II is built for creators who need both speed and versatility. Sports, wildlife, and motorsport shooters will appreciate its autofocus and burst capabilities, while hybrid content creators will love its professional video features and real-time LUT options.

CamelCamelCamel’s tracking labels it as Best Price and calls it one of the lowest recorded prices for the G9II since launch. Also, the discount is tied to Amazon Prime Big Deal Days (October 7-8), which means it’s likely to end soon after the event wraps up. So if you’ve been waiting to grab Panasonic’s latest flagship at a discount, now’s the perfect time.

Prices and savings subject to change. Click through to get the current deal prices.

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Panasonic LUMIX G9II

Flagship Micro Four Third Camera, 25.2MP Sensor with Phase Hybrid AF, Powerful Image Stabilization, High-Speed Perfomance and Mobility, Flagship Model of G Series

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• Deal @ Amazon

The post Panasonic LUMIX G9II Drops to Its Lowest Price Yet on Amazon appeared first on Imaging Resource.

Compact and creator-focused, the Lumix S9 is designed for hybrid shooters who need high-quality video and strong still performance in one portable body. At this price, it’s one of the best-value full-frame cameras available right now for creators on a budget.

Prices and savings subject to change. Click through to get the current deal prices.

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Panasonic LUMIX GH7

The Iconic Pro Camera, with Up-to-the-Minute Improvements: now newly equipped with Apple ProRes RAW* internal recording and a World’s first 32-bit float recording**. Experience dramatic… Read more

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• Deal @ Amazon

Why We Love the Panasonic Lumix S9

The Lumix S9 is a compact, video-oriented mirrorless camera built around a 24.2-megapixel full-frame CMOS sensor that can record up to 6K30p 10-bit video while using the full width of the sensor. It’s ideal for creators who want cinematic quality in a travel-friendly package.

It also includes in-body image stabilization (Active I.S.) for smoother handheld shots, and Phase Hybrid Autofocus that locks onto subjects quickly and reliably – perfect for run-and-gun filmmaking or vlogging.

Key Features

• 24.2MP Full-Frame Sensor with Phase Hybrid AF: Delivers detailed images and responsive autofocus for both stills and video.
  
• 6K30p 10-Bit Recording with V-Log: Captures cinematic footage with flexible color grading options.
  
• Active I.S. Stabilization: Keeps handheld footage smooth, even when shooting in low light.
  
• Open Gate Recording: Ideal for vertical and social media content with flexible aspect ratios.
  
• L-Mount Lens Compatibility: Works with a wide selection of L-Mount lenses from Panasonic, Leica, and Sigma.

Who Is This Camera For and Is It a Good Time to Buy?

The Panasonic Lumix S9 is perfect for content creators, vloggers, and independent filmmakers looking to produce professional-quality video without the bulk of a cinema rig. Its compact form factor and full-frame sensor make it a powerful creative tool for both travel and studio setups.

According to CamelCamelCamel, this is the lowest recorded price for the S9 – and the deal is exclusive to the Amazon Prime Big Deal Days event. If you’ve been waiting to upgrade to a full-frame camera for content creation, now’s the time to do it before the sale ends.

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Panasonic LUMIX GH7

The Iconic Pro Camera, with Up-to-the-Minute Improvements: now newly equipped with Apple ProRes RAW* internal recording and a World’s first 32-bit float recording**. Experience dramatic… Read more

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• Deal @ Amazon

The post Video-Centric Panasonic Lumix S9 Full-Frame Camera Gets a $300 Discount for Amazon Prime Big Deal Days appeared first on Imaging Resource.

As always, these offers are exclusive to Amazon Prime members, but if you’re not yet subscribed, it’s well worth signing up – even just for a month – to take advantage of the savings. The 48-hour event runs from October 7-8, though many early deals have already started rolling out.

Best Amazon Prime Day Camera Deals

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Sony Alpha 7R V

Full-frame Mirrorless Interchangeable Lens Camera has a whole new level of camera intelligence from a new AI processing unit. It equips a Next-generation AF with… Read more

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GoPro HERO13 Black Ultra Wide Edition

Waterproof Action Camera with 5.3K60 Video, 27MP Photo, Boosted 177-degree FOV + Compatability with HB-Series Lenses

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Canon RF70-200mm F2.8 L is USM Lens

Compatible with EOS R Series APS-C and Full-Frame Cameras, Image Stabilization, Landscape and Sports Photography, Mirrorless Telephoto Zoom Lens

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GoPro Max

Waterproof 360 + Traditional Action Camera with Touch Screen Spherical 5.6K30 HD Video 16.6MP 360 Photos 1080p Live Streaming Stabilization

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Insta360 X3-360 Action Camera

5.7K 360 Active HDR Video, 4K Single-Lens Camera, Waterproof, FlowState Stabilization, 2.29" Touchscreen, AI Editing, for Motorcycle, Wintersports and Vlogging

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DJI Osmo Action 5 Pro Adventure Combo

4K Action Camera with 1/1.3" Sensor, 12h Extended Battery Life with 3 Batteries, Stabilization, Dual OLED Touchscreens, Mini Action Camera for Travel, Vlog

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Sony Alpha a6100

Lightning fast AF at 0.02 sec. w/ Real-time AF & object tracking 24.2MP2 APS-C Exmor sensor w/ front end LSI and ISO up to 51,2004… Read more

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What to Expect This Prime Day

From compact vlogging cameras to professional mirrorless systems, the 2025 Prime Big Deal Days event covers all types of shooters. Expect discounts on top-tier models like the Canon EOS R5 and Sony A6700, as well as entry-level favorites like the Canon EOS R50 – perfect for creators and beginners alike.

Some bundles also include lenses, memory cards, or camera bags at no extra cost, so it’s a great time to build out your kit without breaking the bank.

How to Find the Best Prime Day Camera Deals

Scoring the right deal goes beyond spotting a red sale tag. Here are a few tips to make sure you’re getting real value:

• Check customer reviews to see how the camera performs in real-world use. Don’t just rely on star ratings – read what verified buyers say about image quality, autofocus, and reliability.
• Compare prices across retailers like B&H Photo and Adorama to ensure the discount is genuine.
• Double-check return policies so you’re covered if the product doesn’t meet expectations or arrives defective.

How Long Do Prime Day Camera Deals Last?

While early deals began popping up in late September, the official Prime Big Deal Days sale runs for 48 hours – from October 7 to 8. Some listings may stay live a bit longer, but popular cameras and lenses tend to sell out quickly.

If you see a deal that fits your needs, don’t wait. Amazon’s best camera discounts often disappear before the end of the event.

What to Look For in a Camera Deal This Prime Day

Before you hit “Buy Now,” it’s worth taking a moment to match your purchase to your needs and long-term plans:

• Camera type: Choose a system that fits your workflow – full-frame for professional quality, APS-C for balance, or Micro Four Thirds for portability.
• Lens selection: Stick with a brand that has the lenses you need or already own. This helps you expand your kit affordably.
• Video performance: 4K (and even 6K) recording is now standard – ideal for hybrid creators and vloggers.
• Storage options: Dual card slots or CFexpress support make a big difference for reliability during shoots.
• Longevity: A good camera is a long-term investment. Read reviews to ensure the body can serve your needs for years.

Are Prime Day Camera Deals Worth It?

Absolutely. Amazon Prime Day has become one of the best opportunities of the year to grab new camera gear at discounted prices. With fewer shoppers compared to Black Friday, you’ll often find it easier to score a deal before stock runs out.

Whether you’re stepping up to a full-frame camera or simply adding a reliable backup body, the Prime Big Deal Days 2025 camera sales offer real value – especially for those who plan ahead and act fast.

We’ll continue tracking new deals, stock updates, and bundle offers throughout the event, so stay tuned for the latest updates on where to buy and how to save.

The post Best Amazon Prime Day Camera Deals 2025 appeared first on Imaging Resource.