7Artisans AF 10mm f/2.8 APS-C Rectilinear Lens Is Announced And Available In Asia
The third-party lens manufacturer, 7Artisans, has announced a new 10mm f/2.8 AF APS-C rectilinear lens available in China, according to Sony Addict’s website. This new ultra-wide-angle prime was announced by the company on Weibo, a Chinese social media platform.
The 10mm lens, which according to the company’s website in China, will have a full-frame equivalent angle of view of approximately 15mm lens, but has been designed in such a way as to avoid the usual dramatic distortion, such as conspicuous curving of straight lines throughout the image. This should make it valuable for landscape and architecture photography, as well as fashion and fine art.
Key Features & Technical Specifications
This non-fisheye lens will also come with dust seals. Here are a few additional technical specifications we could find on the new lens:
- Optical Construction: 11 elements in 10 groups
- Aperture: f/2.8
- Controls: AF-MF switch
- Material: Metal body
Pricing & Availability
The lens will be compatible with mounts on Sony E APS-C cameras and Fujifilm X APS-C cameras. No word on when the lens will show up on U.S. retail websites. According to the company’s social media pages, the lens will first retail at 899 Chinese Yuan and then cost 999 Chinese Yuan, which converts to $126 and $140, respectively.

