Features Archives - Imaging Resource https://www.imaging-resource.com/features/ Compact Cameras, Point-and-Shoot Reviews Thu, 20 Nov 2025 21:55:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://media.imaging-resource.com/2025/09/30154242/cropped-IR-Favicon-1-32x32.png Features Archives - Imaging Resource https://www.imaging-resource.com/features/ 32 32 Birding by Bike – An eBike, the Right Camera Gear, and Plenty of Quiet https://www.imaging-resource.com/features/birding-by-bike-with-a-tern-orox-and-sony-kit/ https://www.imaging-resource.com/features/birding-by-bike-with-a-tern-orox-and-sony-kit/#respond Tue, 18 Nov 2025 22:28:03 +0000 https://www.imaging-resource.com/?p=1038614 I’ve been a cyclist for three decades, and a photographer for two, but I’m a fairly recent birder. Usually, my bird photography would start with a drive to a sanctuary and then a quick hike through the woods, but my wife and I recently built a cabin on a remote mountain in Washington State, and […]

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I’ve been a cyclist for three decades, and a photographer for two, but I’m a fairly recent birder. Usually, my bird photography would start with a drive to a sanctuary and then a quick hike through the woods, but my wife and I recently built a cabin on a remote mountain in Washington State, and that’s where I’ve been doing a lot of my photography.

But both my cycling and bird photography have been limited by the remoteness of the cabin and the incredibly steep mountain trails. It’s hard to lug camera gear while trying to push your way up a hill on a heavy bike.

I’ve worked with the bike company Tern for a long time. They’ve sponsored bike events I’ve run, and I’ve reviewed the Tern Orox e-bike for my bike lifestyle site, bikehugger.com.

At some point, I realized I could combine the motor power of an e-bike to get me and my camera gear deeper into the woods without spooking the wildlife too much.

When it comes to photographing birds and other wildlife, there’s no such thing as being too quiet.

Normally, if I go birding while hiking, I bring my Sony a7R V and the Sony 400-800 f/6.3-f/8 G OSS lens, and also a large water bottle, binoculars, and a backpack with things like a first aid kit and a guidebook to birds.

LensRentals was nice enough to supply the gear for this article. 


Read our Review of the Sony a7R V

I pedaled through a big country with little effort carrying my gear with me.

Nestled in the eastern foothills of the North Cascades, the Methow Valley shows in the foreground stretches from Mazama through Twisp, Winthrop, and onward to Pateros, Washington.

Even though I try to pack light, it’s still heavy enough gear for a day’s hike in the woods, so I often drive to a spot and hike in as far as I can without getting exhausted.

But with an ebike, I can get deep into the same woods, without damaging the trails and without breaking my back carrying a camera, gear, and a relatively long lens. I can even bring a folding chair if I want, so I can sit all day while I wait for the perfect shot.

Swap the SUV for an e-bike and bring your binoculars: birding by bike is the stealthy, eco-smart upgrade your outdoor game needs. The Tern Orox hauls gear, glides quietly, and gets you deeper into the wild.
Swap the SUV for an e-bike and bring your binoculars: birding by bike is the stealthy, eco-smart upgrade your outdoor game needs. 

Quiet Access to Habitat

Birding by bike with a Tern Orox and Sony Kit
The Tern Orox e-bike’s electric assist let me  move quietly along trails, backroads, and nature preserves without the noise of a car. This helps avoid startling birds before you see them.

When you’re on a bike, I feel like part of the woods. I hear the sounds of the forest, notice the breeze, and can stop quickly if I see something I want to photograph. I’m not just searching for birds, I’m getting exercise while I enjoy the sounds and sights of the woods. Even if I don’t see birds or animals, it’s a lot more fun to explore by bike then to see the same stretch of trail over and over.

The bike isn’t perfectly silent, though; there’s still a slight whine of the electric motor and crunching on the trails. It’s a bit more noise than I’d make hiking to a spot, so when I get where I want to shoot, I’ll often get off the bike a good distance away from where I’m headed and walk the last little bit.

Eco-Friendly

Being a birder goes hand-in-hand with conservation. Riding an ebike doesn’t damage trails the way that a four-wheeler would, or even a horse would.

There are no emissions when riding the Orox or any other ebike, and the carbon cost of using electricity is way lower than using a gas-powered vehicle of any kind. It helps lower your carbon footprint, especially if you often visit remote spots that would normally require driving.

Spotted Towhees are native to the Methow Valley.
A hefty, long-tailed sparrow that favors dense brush and low cover, typically seen foraging at ground level. I watched for bold white flashes in its tail when it takes flight.

Go Further, Explore More

Most ebikes you see on the streets aren’t meant to be ridden off-road. At most, they’re designed to handle packed gravel trails, and they struggle on dirt and when riding over roots. Bikes like the Orox are intended to be used off-road and off-trail.

For birding, you want a bike with a battery with a great range (because nothing’s worse than pushing an e-bike for miles). They need wide tires and a good cargo setup that can hold your gear. You’ll want some bungee cords, too, to help keep things secure when riding over the bumps.

I went birding by bike in the Methow Valley, exploring the Big Buck Recreation area. Big Buck is a nature reserve, and I had the place to myself because I rode in on the bike.

It felt great to get the shot and then ride home after a day of solitude in the woods, and some lunch by a stream.

I birded by bike in the Methow Valley in and around the Big Buck Recreation Area Big Buck is a nature reserve where I was the only soul out there. It was exhilarating to know I got the shot and then ride home.
I birded by bike in the Methow Valley in and around the Big Buck Recreation Area. Big Buck is a nature reserve where I was the only soul out there. It’s amazing to be deep enough into the forest that you don’t see another person for hours.

Hauling Your Gear the ebike way

Birding by bike with the Tern Orox and Sony kit.
Birding by bike with the Tern Orox and Sony kit. The panniers stowed the kit, and the rear frame acted like a workbench.

Tern set out to build the Orox as an electric cargo bike that works just as well on mountain trails and sandy paths as it does for daily errands. They succeeded, creating a bike that feels like a new standard for multi-terrain riding. See our section on buying bikes below for tips for ebike shopping.

See our Gear List below for the camera and lens I used. 

Pelican case with Sony kit from Lens Rentals.
Pelican case with Sony kit from our friends at LensRentals. The case fit perfectly in the panniers, and then I used the rear stowage area as a workbench.
Pelican case filled with gear from Lens Rentals.

I brought my usual Sony kit, keeping the Sony a7R IV and 400–800mm lens in a Pelican case that fit perfectly in the panniers. The rear frame gave me a solid spot to organize gear or get ready for a shot. When I stopped riding, I used the rear stowage area as a workbench to put together the camera and lens.

LensRentals was nice enough to loan me the Pelican case, but I like it so much I’ll be picking one up.

The Sony a7R IV and the new 400-800mm lens make a perfect combination for bird photography.
A Bald Eagle soards against a blue sky.

A Northern Harrier against a blue sky with its wings spread.

The a7R IV’s 61MP sensor is high resolution, which means you can crop without losing detail. With the sensor resolution, I can easily crop an 800mm shot and still have 20 or 30 megapixel images. That’s like having a 1000mm lens.

A wide view of a hawk againstd a blue sky

A closeup of a hawk against a blue sky
Cropping is no problem with a 60-megapixel sensor,
Country life recalibrated my ride to locations: now it’s dirt roads, towering trees, and a whole lot more gear.
Country life recalibrated my ride to locations: now it’s dirt roads, towering trees, and a whole lot more gear.

That means you can crop into distant subjects without losing clarity. The a7R V has Sony’s AI autofocus, which includes both bird and animal eye AF. That gave me the ability to capture things from small songbirds to flying hawks while the camera tracked their tiny eyes.
A Northern Harrier against a blue sky with its wings spread.

Even with an 800mm reach, the setup remains easy to handle and lighter than things like the Sigma 150-600mm f/5-6.3 DG DN OS Sports, which we reviewed.

This combination gives bird and wildlife photographers the image quality, portability, and shooting options they need.

A bluebird in the Methow Valley this Spring.
A bluebird in the Methow Valley in spring, likely looking for a mate.
Medium-sized thrush with a slate-gray back and warm orange-red breast, the American Robin thrives in the Methow Valley’s orchards, riparian strips, and open meadows. Its bright, caroling song greets dawn as it probes lawns for worms and nibbles berries along the valley’s waterways. I snapped this pic at 800m, 1/500, f/8.0, ISO 640.

Not Just Birds

With my kit, I was able to photograph a chipmunk, a horse, and a turtle. You don’t have to worry about sneaking up on a turtle, but this one was laying eggs, so I gave it a lot of space. But this shows how versatile the kit is for all kinds of wildlife, not just birds.

This chipmunk was guarded his nut stash.
The common chipmunk species in the Methow Valley are the Yellow-pine Chipmunk and the Townsend’s Chipmunk. The Yellow-pine Chipmunk is the most common, preferring open pine forests and is easily recognizable by its bright orange sides. This one was guarding his nut stash and let me know I wasn’t welcome. The focal length of this photo is 800mm, 1/640, f/8.0, and ISO 1600.
I swear this horse posed for the camera. Or maybe it thought I had an apple.
I swear this Appaloosa horsed posed for the camera. Or maybe it thought I had an apple. Ranchers in the valley keep horses for their own use and for dude ranch experiences. This still was taken at 420mm, 1/1250, f/6,3, and ISO 200.
This turtle was laying eggs. I gave it plenty of space.
This turtle was laying eggs. I gave it plenty of space. Painted turtles like this one sport glossy olive-green shells edged in bright red, with yellow-and-black striped necks and limbs. In the Methow Valley’s slow backwaters, irrigation ponds, and flooded meadows, they bask on sun-warmed logs by day and slip beneath the surface to graze on algae, aquatic invertebrates, and small fish. I took this photo at at 400mm, 1/500, f/6.3, and ISO 1600.

How to Pick the Right ebike

If you’re looking to get into birding by bike, the best place to start is your local bike dealer. There are many brands online selling poorly made bikes that look good online but fall apart.

A local shop can help if you have mainteannce problems with the bike, and will help you get any spare parts should you need them. A shop may be more expensive than buying online, but you get the peace of mind of knowing someone will be able to fix the bike if you need.

Local bike shops are also struggling in the online economy, and any purchases help keep family-owned businesses alive.

I’ve been riding Tern for years, so I know their quality, but there are other great ebikes. Be sure to get a bike that’s designed to be a cargo bike. These bikes have paniers, very wide tires, racks to mount things to, and long-lasting batteries.

If you want to check out a Tern in person, you can find one of the local bike stories that carries them.

To be safe, you should half the distance the manufacturer claims when planning your rides. The listed miles per charge are often measured with a completely unloaded bike, and adding gear will reduce your range. Halving the distance gives you a nice buffer so you don’t get stuck in the woods.

If you want to take your ebike with you on a trip, be sure to get a good hitch-mounted rack. Your car will need the larger two-inch hitch mount to handle the weight of the bike. If you don’t have a hitch, your dealer can usually install one, but strangely, U-Haul can install hitches on most cars.

image of Sony Alpha ILCE-A7R V
What We Think

This is the camera I use for my YouTube video studio work, and I use it to test most of the Sony-format lenses we review.

The a7R V has the best of Sony’s high-resolution technology, combining a 61-megapixel sensor with AI subject detection. The camera delivers exceptional image quality with improved noise performance over its predecessor, while the dedicated AI processing unit provides subject recognition that rivals Sony’s flagship sports cameras. I took this camera to shoot wildlife before the a9 III was launched, since the a7R V had better subject detection.

The enhanced 8-axis in-body stabilization system (most of Sony’s cameras have five stops of stabilization) compensates for the challenges of shooting with such high resolution. The camera also offers comprehensive video capabilities, including 8K recording and 4K oversampling, making it surprisingly versatile for my hybrid work despite its resolution focus.

Reasons to Buy
  • The massive 61MP resolution provides unmatched detail and cropping flexibility for demanding applications
  • The AI-powered subject recognition delivers flagship-level autofocus performance for wildlife and sports
  • The 8-axis stabilization system is the most advanced available, crucial for handheld high-resolution work
Reasons to Avoid
  • The enormous file sizes require substantial storage space and powerful processing hardware
  • The premium pricing exceeds $3,500, making it accessible only to serious professionals
  • The battery life decreases significantly when using full resolution with all stabilization features active
Specifications
  • Sensor: 61MP full-frame Exmor R BSI CMOS
  • Processor: BIONZ XR with dedicated AI processing unit
  • Autofocus: 693-point phase detection with AI subject recognition
  • Video: 8K 24p, 4K 60p, 10-bit 4:2:2 internal recording
  • Image Stabilization: 8-axis in-body stabilization (8 stops)
  • Viewfinder: 0.90” OLED EVF (9.44M dots, 120fps)
  • LCD: 3.2” 4-axis multi-angle touchscreen (2.10M dots)
  • Battery: NP-FZ100 (530 shots)
  • Burst Rate: 10fps continuous with AF/AE
  • Dynamic Range: ~15 stops
  • Dimensions: 5.2 x 3.9 x 3.2″ (131 x 97 x 82mm)
  • Weight: 1.6 lb (723g) with battery
Show more

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Tariffs May Decimate the Camera Industry https://www.imaging-resource.com/news/tariffs-may-decimate-the-camera-industry/ https://www.imaging-resource.com/news/tariffs-may-decimate-the-camera-industry/#respond Tue, 21 Oct 2025 15:47:45 +0000 https://www.imaging-resource.com/?p=1036124 The tariffs announced and imposed on goods imported from China and parts of Southeast Asia could trigger one of the steepest drops in camera sales we’ve ever seen. As someone who lives and breathes photography, I’m genuinely worried about the damage this will cause to camera manufacturers, but also to all of us who rely […]

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The tariffs announced and imposed on goods imported from China and parts of Southeast Asia could trigger one of the steepest drops in camera sales we’ve ever seen. As someone who lives and breathes photography, I’m genuinely worried about the damage this will cause to camera manufacturers, but also to all of us who rely on these products to make images.

Let’s set politics aside for a moment and examine what tariffs are intended to do, and how the current wave is directly impacting every piece of gear we use.

A tariff is supposed to balance trade or protect local industries. If Canadian lumber floods the U.S. market at prices that undercut American producers, a tariff can level the playing field. That makes sense when there’s a domestic industry to protect. But in the case of cameras, there isn’t. No one is building cameras in Iowa or lenses in Michigan. Most photographic equipment is manufactured overseas, primarily in China, Vietnam, and Thailand.

Currently, goods from China face around a 34% tariff, with threats of further increases, although the tariff rates change monthly as the U.S. and China continue trade talks.

 Vietnam’s tariffs, originally a staggering 46%, have been negotiated down to 20%—still a significant burden. And because importers have to pay those fees, they simply pass them down the chain. By the time the gear hits the shelves, it’s people like you and me who are footing the bill.

A person holding open a wallet revealing only one dollar bill in it.

Why Tariffs May Kill the Photography Market: The Price Problem

The ripple effect is noticeable. We’ve already seen companies like Fujifilm and Nikon raise prices, sometimes multiple times, since last spring, because they can’t predict what the final tariff rates will be. 

Even if tariffs are reduced in the future, history tells us that prices don’t always return to their original levels. Once the market becomes accustomed to higher numbers, manufacturers are unlikely to revert to pre-tariff levels.

We’re always looking for deals to bring to you in our Deals section, and nearly every piece of camera gear has had a price hike. Many cameras and lenses now have a price when on sale that’s a hundred dollars or more than previous discounts. In other words, the best price you can get now on a lot of gear is the worst price it would have been just a year ago. 

And that has real consequences. When Sony launched the RX1R III at around $5,000, many reviews (including my own) pointed out how high that price felt, especially when the camera dropped features compared to its predecessor. Without tariffs, it could have been $4,500 or even less. 

In Canada, the RX1R III retails for approximately $6,300 CAD, equivalent to around $4,550 USD. Even factoring in Canada’s own tariffs, you can see how pricing shifts wildly depending on trade policies. And for an interchangeable lens camera, that extra $500 could have easily been used to purchase a new lens for your kit.

The Demand Dilemma – A Tariff-Driven Return To Bad Times

Here’s where things get scarier: higher prices directly cut demand. Cameras and lenses aren’t bread and milk. You don’t need a new body or lens the moment it’s released. Enthusiasts will hold onto older gear longer, and professionals, already working on tight margins, may stretch their cameras beyond their typical upgrade cycle or raise their rates to compensate. Either way, fewer units get sold.

Leica recently canceled a string of events in the United States, citing “unforeseen circumstances.” This event was thought to have been to introduce a rumored M EV1 camera, a new product category for the company. 

This cancellation could certainly have been due to delays in production, but it also could be the result of tariffs. The problem is we’ll never know. 

We’ve seen fragile moments before in the industry. When the 2011 earthquake in Japan took out Sony’s imaging sensor plant, it caused delays and profit drops across the board because of reduced supply and the resulting increase in component costs.

Tariffs could have a similar effect, only this time, it’s not a natural disaster; it’s a financial earthquake. 

Sure, the booming creator economy might soften the blow. New YouTubers and TikTokers emerge every day, and many invest in cameras instead of relying on their phones. However, many will still go for cheaper camera options instead of the higher-end gear they might have 

The Bottom Line

Tariffs are going to make photography more expensive, period. The only real question is by how much. Maybe we’ll see a few price drops down the line if trade agreements improve, but chances are, the higher baseline is here to stay. That means fewer people buying new cameras, fewer product releases, and more of us wondering if the gear we have will need to last just a little longer than we planned.

For those of us who care about photography, this isn’t just an abstract economic debate. It’s something that could reshape the gear market for years to come. As I said, once prices go up, they rarely go back down. When the cost of goods eventually drops, companies usually keep retail prices the same or similar and use the increased revenue to offset losses incurred during the price hike. 

And while we’ll continue to find ways to create, no matter what, it’s hard not to feel that the industry we love is being dragged into a fight it didn’t ask for.

 

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DJI Still Grounded in the U.S. – A Complete Ban of Chinese Drones and Parts may be Imminent https://www.imaging-resource.com/features/analysis/dji-still-grounded-in-the-u-s-a-complete-ban-of-chinese-drones-and-parts-may-be-imminent/ https://www.imaging-resource.com/features/analysis/dji-still-grounded-in-the-u-s-a-complete-ban-of-chinese-drones-and-parts-may-be-imminent/#respond Wed, 15 Oct 2025 04:40:58 +0000 https://www.imaging-resource.com/?p=1035317 In a decision that will have major impacts on the drone market in the U.S., a Federal judge has ruled that DJI must stay on the list of “Chinese Military Companies,” a designation that will keep DJI from selling drones domestically. The FCC has also proposed adding more companies to the list of banned products, […]

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In a decision that will have major impacts on the drone market in the U.S., a Federal judge has ruled that DJI must stay on the list of “Chinese Military Companies,” a designation that will keep DJI from selling drones domestically.

The FCC has also proposed adding more companies to the list of banned products, though they have not made it clear which companies might be on the list.

The issue, or at least the supposed issue, is that the U.S. government wants to eliminate spying on critical infrastructure. Huawei is another company on the list, with the suspicion being that Huawei phones have a backend that would allow the Chinese government to spy on users.

This is not the only hurdle DJI faces. DJI is subject to a review by the U.S. national security agencies by the end of the year, and if that is not completed, DJI will be automatically added to a list of companies that are prevented from getting certified to operate in the United States. Unfortunately for DJI, that review is not guaranteed. Without action, DJI will almost certainly be prohibited from selling drones in the United States permanently.

A DJI drone against a sunset

It’s also not the only hurdle faced by the drone industry. The Commerce Department, under the guidance of the Trump administration, is pushing to ban all Chinese-made drones and components.

As reported by Reuters: “The Commerce Department in January said it could also target for restrictions drone systems like onboard computers, communications and flight control systems, ground control stations, operating software and data storage.”

The result will be a complete and total ban on not only DJI drones, but also any other Chinese drones, parts, or technology.

The FCC has announced it is working on plans to remove previously authorized device certification, preventing the products currently available in the U.S. from being imported, sold, or even marketed. 

Drones hover above a bridge and buildings next to a waterway
Source: NASA/Dominic Hart

The government has provided no proof to indicate that DJI drones are engaged in spying. DJI also argues that they offer a local-data-only mode that disables all internet connectivity on demand, and they have offered independent auditors to review their equipment. Many in the drone community think the move is more about stifling competition than protecting infrastructure.

The argument about Chinese cell phones seems like a good one to me. After all, a phone is a self-contained device with full access to the internet, as well as access to your contacts, calendar, mail, browser history, and is complete with cameras and microphones. A cell phone is also carried around all day, giving it a wide range of spy-friendly targets.

Personally, I am much less convinced that DJI drones are being used to spy on things via the technology they use, though individuals have been caught flying drones near military installations.

The continued grounding of DJI’s drones means that emergency rescue operations will be curtailed, and creators will have to seek alternative drones. Unfortunately, DJI owns the majority of the drone market, leaving consumers with little choice in gear.

No matter your position on these governmental policies, a ban on all imported drones and components will decimate many industries and will have a significant impact on creators in travel, adventure sports, real estate, wildlife, and more.

Normally I’d call for some action, but in this case I’m not sure any can help. The FCC can pass regulations without congressional approval, as can the Commerce Department. With the current administration, there’s little to no chance that DJI will be saved, as it’s the current administration that is pursuing these changes.

Will DJI drones return to the shelves in the U.S.? It’s unlikely, and there is no telling yet how much of an effect this will have on the company. The U.S. is its biggest market, and few companies survive losing the biggest base of customers

 

Source: Drone Life , Reuters

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Exclusive Visit Inside Canon’s Lens Factory: A Surpising Look at Where Its Lenses Come To Life https://www.imaging-resource.com/features/exclusive-look-inside-canons-lens-factory-where-rf-glass-comes-to-life/ https://www.imaging-resource.com/features/exclusive-look-inside-canons-lens-factory-where-rf-glass-comes-to-life/#respond Fri, 03 Oct 2025 01:49:42 +0000 https://www.imaging-resource.com/?p=1032784 In a nondescript office building in Utsunomiya, Japan, a good portion of Canon’s lenses are planned, designed, manufactured, and, for some, lovingly hand assembled. If you’ve owned an EF or RF pro telephoto lens in the last 35 years, it was ushered into existence by Kazuyo Otsuka, one of the company’s “meister” artisans, whom I […]

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In a nondescript office building in Utsunomiya, Japan, a good portion of Canon’s lenses are planned, designed, manufactured, and, for some, lovingly hand assembled. If you’ve owned an EF or RF pro telephoto lens in the last 35 years, it was ushered into existence by Kazuyo Otsuka, one of the company’s “meister” artisans, whom I met on an exclusive tour of the factory. 

Invited to the facility along with just a few outlets, Canon offered us a deep look into their manufacturing processes, a look that no journalists have had before. Even the Canon USA product and project managers travelling with us hadn’t seen the production lines. 

If you’re imagining, as I did, rows of gleaming Terminator-style robots cranking out lenses without human interaction, you’d be wrong. Canon’s lens manufacturing is an incredibly hands-on process, a craftsman-centric approach to making the lenses that looks more like the shop of someone who lovingly restores vintage cars. Think Star Wars rather than Star Trek.

If you’re wondering like us why lenses like the Canon RF 100-300mm f/2.8 L IS USM are nearly impossible to find, we found out why.

A woman stands at a factory assembly table constructing a Canon lens.
A worker assembles a Canon 100-300mm f/2.8 L IS USM lens.

The 100-300mm lens is backordered because the process of making them is laborious.. They’re assembled by hand, and the production team can only produce around nine of them a day and still maintain their quality standards.

Canon’s Lens Meister examines a part of the 100-300mm lens.

Let that sink in for a moment. The $10,000 Canon 100-300mm lens has a production rate of under two hundred a month. 

Secrets from the Executives

We expected to see many PowerPoint presentations, which are a big part of meetings in Japan. But I was not expecting the openness from the most senior imaging executives when answering questions. Some of the answers were more frank than anything I’ve heard Canon say before.

In a sit-down interview with the most senior staff in the imaging divisions, I was allowed to ask any question I wanted, not just a pre-approved question. This is practically unheard of in the camera world; usually, the executives pre-vet the media questions. 

Four executives and the author stand in a conference room facing the camera.

I started by asking if, being behind Sony in the mirrorless market, they’d seen any advantages in the delay. I wanted to know if there were things that they were able to bring to the R-series by taking time to catch up that benefited them when they entered the new mirrorless era. “Did that allow Canon to look farther down the road…to find an opportunity?”

“When we entered the full-frame mirrorless market,” said Mr. Manabu Kato, Chief Executive of IMG Business Unit 1, “it was in 2018. At that time, we were indeed behind Sony.” 

That might be the first time I’ve heard a Canon executive admit that they were caught unprepared.. Generally, Canon has talked about the strength of their DSLR system and their plans only to bring mirrorless to market when the time was right. 

Our lineup of cameras now stretches from the R1 to the R100,” he continued, “with more than 60 lenses. At this point, we don’t feel like we’re behind them.”

The author holds a Canon R1 3D Printed prototype.
A 3D Printed prototype of the Canon R1

The most surprising answer came when I asked how they felt about stopping development on the EF lens mount, having been Canon’s standard for twenty years before the transition to mirrorless and the RF mount. 

“By evolving the EF mount into the RF mount, we gained advantages like large aperture, short back focus, and high-speed communication. Those opened up new worlds, so we saw it as a chance.”

You learned what the EF mount could not do,” I asked, “and mirrorless gave you a chance to put all that into practice?”

Here’s the reply that surprised me. “Ultimately, we realized there were things the EF mount could no longer achieve. As we sowed those seeds, the mirrorless era arrived, and the opportunity became real.”

That’s the first time I’ve ever heard Canon say they were developing the RF mount before mirrorless cameras. Likely, we would have seen DSLRs move to the RF mount even if mirrorless cameras had not become the norm.

The inside of a Canon telephoto lens.
The inside of a Canon telephoto lens shows the linear motors that drive the focus elements.

When mirrorless took over from DSLR, the older SLR cameras were reaching the end of their practical development life. Autofocus was limited by the need to use a separate focusing module, but perhaps the EF mount was a bottleneck in their development, too. 

By the Numbers

Through many PowerPoint presentations, Canon laid out its strategy for camera and lens development. As expected, they talked about how dedicated they are to innovation and detailed all the development and manufacturing processes they have pioneered. 

A piece of factory equipment used for making lenses.
A piece of factory equipment used for making lenses continually sprays liquid onto polishing surfaces.

They talked about one of Canon’s key strengths being the in-house development and manufacturing of all of the key components of the cameras. It’s not the first time I’ve heard a camera manufacturer talk about this advantage. Sony has often said that their ability to develop camera bodies, sensors, and lenses gave them the ability to sprint into the mirrorless market, and to create bodies that would take advantage of future lens technology and lenses that could unlock the potential of the cameras.

This in-house development, or lack of it, is something that really hurt Nikon’s mirrorless plans. It was buying the sensors from Sony and designing the processors in-house. Buying sensors from your competitors is an overall bad business strategy. 

The Slow Pace of Incremental Improvements

Canon has been producing SLR cameras since 1937, and while some of the improvements in gear happen rapidly, most changes are incremental. The switch to digital occurred relatively quickly in the scale of photographic history, but most of the time, camera and lens updates have minor changes, though there might be technologies in updates that were a decade in the making.

Many of the presentations talked about the improvements new technologies are able to bring to Canon’s products, but it was surprising to see how much work goes into these often minor improvements. 

A mechanical piece that fits lenses into housings?

Canon spends an enormous amount of R&D on technologies that improve the shooting experience, though some of these improvements may not even be noticeable to the average user. They result in better images, if only marginally better, though the whole is greater than the sum of its parts. 

In one of the meetings, lens engineers described a technology they invented called Subwavelength Structure Coating, also called SWC, and it’s used in conjunction with another Canon technology, Air Sphere Coating.

The goal with SWC and the Air Sphere Coating is to reduce flaring and ghosting in lenses. 

Canon coats SWC lenses with a series of nano-scale spikes that sit between the light and the lens surface. Canon says these nano spikes ease the path of the light from the air to the lens. You can think of this like slowly getting into a cold pool versus jumping in headfirst. 

An illustration of the way the SWC is structured, not an actual image.
An illustration of the way the SWC is structured, not an actual image.

But can you see the difference in practice? Yes? Maybe? Sometimes? Anything that makes an image better is good, but in most images, they showed us the improvements are subtle. 

So Why Bother?

Everything in photographic gear is either an incremental change and improvement or the result of many incremental improvements. Nano spikes on a lens might not radically change images, but Canon didn’t spend a decade on the technology to revolutionize photography. They made SWC to improve overall image quality over lenses without it. At some point, Canon will combine Subwavelength Structure and Air Coating with some new technology, and image quality will improve again. 

Chris Niccolls of PetaPixel and I were chatting between meetings about the improvements we were being shown. ‘I think I get it,’ I said. ‘Lenses are good-lenses with SWC are a little bit better,’ and I made the gesture where you hold one hand flat and then hold another just above it to show a slight improvement. 

The author holds his hands apart to gesture a small change.

I would do this multiple times on the factory tour. While I found this running joke amusing, it’s the point of what most R&D does. 

Canon also showed us IBIS versus IBIS combined with the Periphrial Coordinated Control system in their Optical Image Stabilized (OIS) lenses. Perirperal control works to reduce the distortion in the very corners of an image that IBIS itself can’t correct for. It’s a subtle difference. 

We were shown issues, and while the corners were better, I would not describe them as radically different. The effect is similar to using lens correction profiles to adjust for lens distortion. 

“IBIS is good,” I said, making the gesture, “but IBIS with Periphreal Coordinated Control is better.”

I repeated the gesture after seeing how Canon uses deep learning to make auto white balance more accurate, especially for the blue cast that a clear sky often causes. “Auto white balance is good, deep learning auto white balance is better.”

And then I made it again when they showed the benefits of AI-based sport detection over traditional AI-based subject reaction. “Autofocus is good, sport-based autofocus is better.”

See the pattern here? While it was a good running joke, it turned out to be more accurate than funny.

Each time Canon showed us some advance in technology, it seemed minor in its own context, but Canon’s been at this for more than eighty years, and these little changes add up. 

Take a lens with Periphreal Coordinated Control, put a SWC coating on it, and mount it to a camera with action-based AF and better white balance control, and now these little steps add up to a much more powerful system. 

Inside Canon’s Off-Limits Lens Factory

The next day, we got a deep dive look, complete with clean suits, through Canon’s lens factory. Canon has never offered a tour of their lens production before, and having been on lens and camera factory tours with other manufacturers, I was surprised by how much access they gave us. 

Japanese culture is known for having people who dedicate their lives to a single pursuit. A Tōkō master creates gleaming and polished swords. A Geijutsuka makes the most intricate pottery. And, it turns out, there are artisans of lens polishing and lens assembly. 

Canon introduced us to their “meisters”, their collection of employees who have been working for decades to hone the craft of lens construction and assembly. Other companies might have similar craftspeople, but they’ve never been made available to the press. 

A master lens poilsher in the Caonn lens factory holds up a large glass element.

Mitsuharu Umei is Canon’s lens polishing meister, and its lens assembly Meister is Kazuyo Otsuka. Both have worked in Canon’s lens production facilities for decades, and both are artisans.

We followed the path of a camera lens from glass to shipping container, starting with the polishing of the glass.

The Art of Making the Lens

In its marketing, Canon talks about the idea of monozukuri. “It can be literally translated as ‘making things’ or ‘crafting things’ (‘mono’ meaning thing, and ‘zukuri’ meaning the act of making),” Canon Europe’s website explains. “But it is so much more than that. Conceptually and culturally, it reflects-and respects- the soul and art of the maker. 

Mitusharu Umei is Canon’s meister lens crafter, and Umei-san hand-polishes lenses with unbelievable precision. He is the embodiment of monozukuri. 

For some lenses, the tolerances are fractions of a millimeter. Umei-san told us that for a large-diameter TV broadcast lens, if the lens were the size of Dodger’s Stadium, the tolerance would be less than the thickness of a piece of paper. Umei-san can polish lenses to this tolerance by hand.

We walked through rows of equipment used to polish glass, boxes with nozzles that spray abrasive or water to take a lens from raw and opaque glass to a final piece of optics. These lenses work their way through a series of steps, including hand-polishing the glass on diamond-coated spheres. 

Umei-san has been honing his craft at Canon for thirty-seven years. Put another way, I’m 55 and Umei-san has been learning the art of glass polishing since I was in college. He told us it might take a decade or more for an apprentice to develop the skills needed to make the lenses that require the most accuracy. 

A piece of testing equipment in the lens factory.

He had us test our skills on a large polishing machine, and I made the mistake of going first. A rotating base holds the glass, while a disc the size of a small pizza has to be pressed onto that rotating glass. The task takes two hands and is like patting your head while rubbing your stomach. I am, it turns out, never going to be a master craftsman at Canon as I nearly spun the disc off the rotating base.

Not all Canon lenses are made by hand, though. Aspherical lenses are shaped like a bell and can’t be made by hand. Kit lenses and any lens element that requires a sophisticated molding or shaping process are done by robots. 

Send in the Robots – Sophisticated Lens Shapes 

One of the few machines we were not allowed to photograph makes these aspherical lenses in a totally automated process. A slab of glass is loaded onto a platform, which is then heated to the melting point, and then a machine presses it slowly as the glass cools. Through the window in the machine, we could see molten glass being forced into shape. 

These slugs of glass go through polishing processes and then move to assembly. Another machine, which we also could not photograph, looked the most like the type of machine that might assemble a human-killing robot in a sci-fi movie. Robot arms turn, lift, and lower these lenses into the metal housings, pressing them into place and finishing them in a process that moves them automatically from robot to robot. 

We couldn’t photograph these because they’re made in-house by Canon and have proprietary designs. Like a lot of the equipment at Canon, they look both futuristic and like something made by a mad scientist. Arms swing, automated quality assurance systems flash the results of the optical tests they make, but the boxes clearly look like they were made by hand instead of purchased off-the-shelf from somewhere. 

Master Assembly – Every Lens Touched by the Same Person

Canon’s lens assembly Meister is Kazuyo Otsuka. She works inside the clean rooms of the lens assembly facility, guiding the production of every super-telephoto lens Canon makes. 

Otsuka-san has been a craftsman on this line for nearly forty years, and she said she considers each lens she has helped make one of her babies. I’ve been reviewing Canon lenses for more than twenty years, so I’ve unknowingly used dozens of lenses she made by hand. 

I find it incredible to think that one person has had a hand in producing so many lenses, which ties all Canon shooters together. That wedding photographer with a 200mm lens? Otsuka-san. The birder with a 600mm? Otsuka-san. 

Much of the camera and lens assembly is done by hand, mostly by women. When I toured Sony’s camera body facility years ago, and Nikon’s years before that, the staff explained that women tend to be more dexterous than men, and tend to have smaller hands that are more suitable for tasks like tightening millimeter-wide screws.

These jobs are not the monotonous assembly lines you might think of; the lines are small, making each member of the team more of a craftsperson than a widget. The meticulous attention to detail is what makes the production capabilities so small. You can have a handcrafted production team, or you can have an automated assembly line.

The Terminator Factory

Until this point, we had seen mostly processes carried out by hand. In the glass polishing area, tools were sophisticated versions of traditional tools. Diamond polishers sit next to manually operated washing and lubrication bays. 

Not every lens can, or should be made by hand. Entry-level and enthusiast lenses are produced by robots, with the assistance of humans, instead of humans with the aid of robots. 

One of the manufacturing lines we watched takes the aspherical blanks created in the automated lens creation process we saw earlier and fits them into their lens bodies. This robotic system is used for kit lenses and lenses with custom aspherics. 

This area looks like the factories in the Terminator movies, but only slightly more so. The robotic assembly lines are created in-house by Canon. They look more like a mad scientist created them in a lab. They’re not gleaming white like a car production plant; they’re physical, mechanical tools that have been assembled, also by hand, for specific tasks. You can tell they were made in a machine room somewhere in the factory, not at the type of plants that make those killer robot dogs. 

Quality Assurance

The most amusing part of the tour came in the quality assurance section. Here, prototype lenses and cameras are shaken, dropped, flung into a simulated wall, and subjected to extreme heat and humidity as well as extreme cold. 

All of the QA tools are automated and repeatable. If you want to see how a camera survives a fall from a meter above the ground, you have to be able to repeat the text exactly. Seeing machines designed to drop a camera on its attached lens precisely makes me feel a bit better about the times I’ve dropped cameras. Clearly, I’m not the only one. 

Canon also tests its shipping containers using these precise automated tools. If that $10,000 hand-assembled lens breaks on the way to B&H, all the effort is lost, as is the revenue. Seeing a box dropped onto a corner felt particularly comical. 

A medallion on an employee's arm that signifies their mastery.
This medallion is the mark of the Meister, a way to signify her as the master crafsperson she is.

Canon invited us into the hot and the cold chambers, and I can tell you nothing feels quite as bad as being in a room in the high 90s with 100% humidity while wearing a business suit, except then entering a cold room where the sweat instantly freezes. 

The Takeaways from the Canon Factory Tour

I’ve been fortunate enough to have taken several factory tours over the years. In each one, the executives have been immensely proud of their processes and their approaches to producing the highest quality photography and video tools. 

Most camera users I’ve talked to have no idea how much hands-on design and production go into their gear. 

Canon Factory Tour

Every company has its own gleaming robotic production lines. Sony’s image sensor production lines are nearly completely automated and housed in a sparkling white clean room where only the team that maintains the equipment can be seen walking around. I’m sure Canon’s sensor facilities are equally gleaming. 

Yet all of the companies have production lines like the ones for the 100-300mm lens, where people work precisely and efficiently to bring the product to life. 

I have no idea if the other companies have the artisan “meisters” like Canon, partially because no company has given us such unprecedented access. 

What’s clear is that Canon takes great pride in what they do. Every executive, every product manager, every factory worker expressed the happiness they get in moving technology forward. 

Sometimes there are leaps in technology, and sometimes there are nearly imperceptible advances. If Canon had not shown us the nanotechnology they developed for their lenses, I might never have known about it, as the benefits are so subtle. 

In Shinto, both a religion and a practice that nearly fifty percent of the Japanese practice, there is the concept of “tamashii,” the spirit that physical objects possess. The translation isn’t perfect, but it’s akin to a product having a soul. 

To Canon, its products have tamashi, and everyone we met proudly talks about their commitment to bringing products to life. 

It might not be readily apparent when you’re shooting portraits or capturing wildlife, but Canon believes they are bringing gear to life. Canon talks about their commitment to your gear being part of your photography or videography experience.

A line of Canon's prottype cameras.
A line of Canon’s 3D printed and machined prototypes for the R1 and C50 cameras.

Since photographers consider their cameras to be part of their creative process, this makes sense. Canon makes its cameras and lenses with a purpose and a dedication to the art of image creation, just like you use that gear to bring your vision to life. 

When showing off prototypes of the R1 and the C50, the team also showed a mint condition T90, the camera that formed the design directions for decades of Canon’s camera development. They handled it with care and precision, wearing white gloves to keep from marring the surface. But they also handled it with cotton gloves out of respect for the camera and how it launched Canon’s position in camera development. 

An excutive holds a Canon T-90 in his glvoed hands.

The takeaway from the Canon tour is that the small improvements that each new technology offers are part of a larger goal of constantly improving. Some of these improvements come to life relatively quickly, and some of them take decades to bring to life. 

The handcrafted nature of Canon lenses and bodies is something that connects all Canon shooters. The improvement designed at the Utsunomiya plant, and Canon’s many other design and manufacturing facilities, are tied together, making clear its goal of bringing its sense of creativity to all of its users. 

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