Sony Alpha 7 IV Price Slashed 17% in Prime Day Deal

Muhammed Maaz Editor

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By Muhammed Maaz

Last updated 10/07/2025

The Sony Alpha 7 IV has just seen a major price cut ahead of Amazon Prime Big Deal Days (October 7-8). It’s now available for $2,398, down from its regular $2,899.99 price – a 17% discount on one of the best hybrid cameras in Sony’s lineup. It’s the perfect opportunity for creators looking to upgrade to a full-frame system that excels at both photography and video.

The A7 IV builds on Sony’s industry-defining mirrorless legacy with a 33MP full-frame sensor, advanced autofocus powered by real-time tracking, and robust 10-bit 4:2:2 video recording. Whether you’re capturing cinematic B-roll or high-resolution portraits, it delivers professional-level performance with reliability and ease – and now at a big discount that’s hard to ignore.

Why the Sony Alpha 7 IV Stands Out

The Sony A7 IV is often considered the “sweet spot” for hybrid creators – powerful enough for professionals but approachable for enthusiasts who want the flexibility of both stills and video. It offers Sony’s proven 33MP Exmor R CMOS sensor paired with the BIONZ XR processor, which enables fast readout speeds, excellent low-light performance, and the kind of dynamic range that makes editing a breeze.

Video shooters get the same high-end color depth and 10-bit 4:2:2 recording found in Sony’s cinema line, along with S-Cinetone and full-frame 4K 60p capture. Add to that Sony’s incredible real-time Eye AF for humans and animals, 5-axis in-body stabilization, and dual card slots for secure recording – and you’ve got a serious creative workhorse.

Key features include:

• 33MP Full-Frame Exmor R CMOS Sensor – Delivers crisp, high-resolution stills with impressive dynamic range
• BIONZ XR Processor – Ensures fast performance and improved color processing
• 4K 60p 10-bit 4:2:2 Recording – Pro-level video quality without the need for an external recorder
• Real-Time Eye AF and Tracking – Reliable autofocus for people, animals, and birds
• 5-Axis In-Body Image Stabilization – Keeps handheld footage smooth and steady

Who Is This Deal For and Is It a Good Time to Buy?

The Sony Alpha 7 IV is ideal for hybrid shooters, wedding photographers, travel vloggers, and anyone looking for a full-frame upgrade that can handle serious photo and video projects. It’s also a great second body for professionals already using Sony gear, thanks to its deep compatibility and reliability.

CamelCamelCamel’s tracking shows that it’s one of the lowest recorded prices since launch, making it a smart time to buy before the deal window closes. But keep in mind that with Amazon Prime Big Deal Days 2025 running October 7-8, this discount won’t last long. So you gotta hurry.