Instax Black Friday deals 2025: what to expect on Mini, Evo, & Square cameras
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If you’ve been eyeing an Instax instant camera, Black Friday is the best time to make it happen. Whether you’re after the retro charm of the Instax Mini, the larger Wide, or the hybrid Mini Evo, retailers are already teasing discounts on cameras, film packs, and bundle kits.
Instax cameras remain a hit with photographers, creators, and casual shooters alike, offering a tangible, analog experience in an increasingly digital world. And with new seasonal colors and limited-edition bundles on the way, this year’s Black Friday event is shaping up to be a great time to stock up on film or grab a new instant camera for yourself (or as a gift).
Fujifilm Instax Mini 12
Pastel Blue
FUJIFILM Instax Mini Link 2
Smartphone Printer Bundle 2025 – Clay White
Fujifilm Instax Mini 12 (Fuji Film Value Pack Bundle)
Pastel Blue and Fuji Film Value Pack (60 Sheets) Bundle with Sturdy Tiger Accessories, Carrying Case, Photo Album 64 Pockets
When do Instax Black Friday deals start?
Early Instax Black Friday deals typically begin around mid-November, as retailers like Amazon, Best Buy, and Walmart look to capture early shoppers. There are even a few now. Fujifilm’s official store also tends to offer direct discounts or film bundle promotions.
The best offers usually surface closer to Black Friday (November 28) and extend through Cyber Monday (December 1).
Is Black Friday the best time to buy an Instax camera?
In short, yes. Black Friday brings some of the lowest prices of the year across a wide range of different cameras. While the newest releases, such as the Instax Mini Evo, might see smaller reductions, older models like the Mini 12 are almost guaranteed to be discounted. Film multipacks and printer bundles also offer excellent value, especially if you’re planning to print a lot over the holiday season.
Most major retailers participate in Instax promotions during Black Friday. Amazon generally leads with the widest range of colors and bundles, while Best Buy and B&H Photo are dependable choices for hybrid and printer models. Walmart remains a solid bet for competitive pricing on Instax Minis, and Fujifilm’s own online store occasionally lists exclusive offers or cashback events.
If you prefer to buy in person, stores like Target and Costco usually mirror online pricing during this period, sometimes with bundled extras like film packs or carry cases.
Why you can trust Imaging Resource
At Imaging Resource, we’ve spent years testing and reviewing cameras, giving us the insight to help you shop smarter this Black Friday. Our editors track pricing trends throughout the year, so when discounts appear, we can spot which ones are genuinely worth your attention.
Every recommendation we make is informed by real-world experience and hands-on testing of the latest gear from major camera brands. Whether you’re new to photography or a seasoned professional, you can count on our guidance to highlight products that deliver real value. For deeper dives into specific models, explore our comprehensive library of camera reviews before you buy.