The LUMIX S9 Gets a Titanium Glow — and a Big Ecosystem Update
Panasonic’s LUMIX S9, the smallest and lightest full-frame mirrorless in its S Series, now comes in a Titanium Gold limited-edition finish. The camera is for creators seeking professional image quality in a compact form. It brings standout style without extra bulk.
But the S9 isn’t just about looks. Panasonic added a dedicated REAL TIME LUT button, which makes applying your own color profiles as easy as tapping a shutter. Paired with the updated LUMIX Lab app, you can now build your own looks (LUTs) right from your phone and apply them in-camera. No laptop, no post-production grind — just shoot, share, and move on. That’s the kind of workflow that makes sense for creators who want to keep their gear simple but maintain sharp output.
The Titanium Gold S9 will be available exclusively at shop.panasonic.com bundled with a matching S 18–40mm lens for $1,899.99. Until December 27, 2025, Panasonic’s also throwing in a $300 rebate, a free S 26mm lens, and a SanDisk Creator SD card. Not bad for a compact full-frame setup that can shoot like a pro rig.
Find all the other S9 colors on Amazon
- S9 Black for $1197.99
- S9 Blue for $1497.99
- S9 Green for $1497.99
- S9 Mint Green for $1497.99
- S9 Pink for $1797.99
- S9 Red for $1497.99
LUMIX Apps Get Smarter
Panasonic is updating the LUMIX Lab and LUMIX Flow apps, introducing useful changes that simplify editing and shooting.
The standout is something called Magic LUT in LUMIX Lab 2.0. It’s an AI-powered feature that lets you upload an image and a color profile that matches the tones and mood is instantly generated. You can tweak it, save it, and shoot with it directly. It even works with photos and video files from other brands, which is a significant advantage if you’re mixing cameras or just want a consistent look across your content.
LUMIX Flow (now version 1.3) also gets a solid upgrade. It now works with the S5II, S5IIX, and GH7, adds support for up to four devices, and includes a vertical UI for monitors. There’s even a LUT view assist, so you can see your color look in real-time, plus improved focus and framing tools. It’s clear Panasonic is thinking about hybrid shooters — those of us who bounce between stills, reels, and long-form video — and making the handoff between camera and app a lot smoother.
Firmware updates are also landing across several bodies, improving startup time, DJI gimbal connectivity, and adding control ring customization on lenses. Nothing headline-grabbing, but the kind of quality-of-life updates that make the cameras more intuitive.
The Adventure Kit: Built for Real-World Shooters
This one’s smart — Panasonic’s bundling its higher-end full-frame bodies (S1II, S1RII, S5II, and S5IIX) with the excellent S 24–60mm F2.8 lens and calling it the Adventure Kit. It’s aimed at creators who travel, shoot in unpredictable weather, or just need a dependable all-around setup that can handle both landscapes and portraits.
Each kit includes a SanDisk Extreme PRO Portable SSD, and prices range from $2,799.99 for the S5II to $4,099.99 for the S1RII, with deliveries set for mid-November.
My Take
I like that Panasonic’s leaning into simplicity again — real-time LUTs, faster startup, and apps that actually add value instead of complexity. The S9, especially in that Titanium Gold finish, looks like the kind of camera that could slip into a travel bag or sit on a desk ready to shoot. And the Magic LUT feature? That could quietly become the most useful color tool for anyone creating on the fly.
For more info, check out na.panasonic.com/us or follow @lumixusa on social. Also see my review of the S1 II. I would love to update that with an adventure kit.