Light Lens Lab is reportedly working on one of the most extreme prime lenses ever made: a 300mm F/1.9 APO…

Photographers eager to get their hands on the new Zeiss Otus ML 85mm F/1.4 will need to wait a little…

Panasonic’s new LUMIX S 100-500mm lens is here – and it’s a beast. If you’ve been waiting for Panasonic to…

7Artisans has introduced a new AF 24mm f/1.8 fast wide-angle prime lens designed for Nikon Z and Leica L-mount full-frame…

Following the debut of its first cinema camera, the Nikon ZR, Nikon has confirmed that it is actively developing dedicated…

At this year’s IBC 2025 trade show in Amsterdam, German optics specialist Schneider Kreuznach and Korean lens maker LK Samyang…

Thypoch has announced the Simera 50mm f/1.4, a fast manual-focus prime lens for Nikon Z-mount mirrorless cameras. The lens is…

Whether you're upgrading to the f/1.4 for its groundbreaking aperture or sticking with the tried-and-true f/1.8 for its versatility, Sigma’s…

Canon is making a splash in the cinema and hybrid world this week with the launch of the EOS C50…

Nikon has rolled out a massive rebate program on its cameras and lenses this September, just weeks after implementing its…