The Sony A7 IV Gets a Massive Price Drop Ahead of Black Friday
If you’ve been waiting for the perfect time to upgrade your camera, this might be it. The Sony A7 IV is now on sale at Amazon, dropping from $2,699.99 to just $1,998.00 — a massive $701.99 discount (26% off). That kind of savings can easily go toward a new lens or other essential gear to round out your setup.
The Sony A7 IV is widely regarded as the brand’s workhorse hybrid camera, trusted by professionals and enthusiasts alike for its balance of power, image quality, and reliability. At this all-time low price, it’s an incredible value for anyone looking to step up to a full-frame mirrorless system capable of both high-end photo and video performance.
Sony a7 IV Body
33MP full-frame Exmor R back-illuminated CMOS sensor.Operating temperature : 0 to 40 °C (32 to 104 °F), Rated input : 100 – 240 V ,… 50/60 Hz, 0.2 A. 8x more powerful, next generation BIONZ XR image processing engine Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
Why We Love the Sony A7 IV
The Sony A7 IV impressed us during testing with its versatility and robust performance. Its 33-megapixel BSI CMOS full-frame sensor delivers stunning detail and clarity across a range of shooting conditions, from portraits and landscapes to wildlife. Autofocus is fast and accurate, ensuring sharp results even in low light or fast-paced environments.
For video creators, the camera offers 4K60p recording in 10-bit with support for S-Cinetone, S-Log3, and multiple color profiles — giving filmmakers exceptional dynamic range and color flexibility. Combined with 5-axis in-body image stabilization, it’s a true hybrid camera that performs reliably in almost any scenario.
Key Features
- 33MP Exmor R BSI CMOS Sensor: Back-illuminated full-frame sensor delivers high resolution, low noise, and vivid color even in low light.
- 759-Point Fast Hybrid AF System: Tracks subjects quickly and precisely across the frame with sensitivity down to -4 EV.
- 4K60p Video Recording in 10-Bit: Records UHD 4K using the full sensor width for crisp, oversampled footage ideal for professional workflows.
- 5-Axis SteadyShot INSIDE Stabilization: Provides up to 5.5 stops of shake reduction for sharper handheld stills and smoother video.
- High-Resolution EVF and Vari-Angle LCD: 3.68m-dot OLED viewfinder and fully articulating touchscreen for flexible shooting angles and vlogging.
Who Is This For and Is It a Good Time to Buy?
The Sony A7 IV is ideal for professionals and serious hobbyists looking for a dependable, high-performance camera that bridges photography and video production. It’s also a smart upgrade for Sony APS-C shooters ready to move up to full-frame without leaving the E-mount ecosystem.
According to pricing data from CamelCamelCamel, this is the lowest price of the year for the A7 IV — making it one of the best times to buy. With stock likely limited and the holidays approaching, now’s your chance to grab Sony’s hybrid powerhouse before prices bounce back.
Sony a7 IV Body
33MP full-frame Exmor R back-illuminated CMOS sensor.Operating temperature : 0 to 40 °C (32 to 104 °F), Rated input : 100 – 240 V ,… 50/60 Hz, 0.2 A. 8x more powerful, next generation BIONZ XR image processing engine Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning